Our team consists of world-renowned experts in Marketing, High Perfumery, Neuroscience, and Psychology of Smell & Communication. All of them have been
awarded and acknowledged by European organizations.
María Pérez Tena
CEO Europa
Maxi Iannini
CEO América
Gabriela López
Chief Operating Officer
Chary Morales
Accounting Manager
Gema Campos
Psychologist
Reyes Berbabé
Sensory Architect
Manuel Montero
IT Manager
Rubén Rodríguez
Sensory Operator
Juan A. Becerra
Warehouse Manager
Hanna Bennecer
Partnership Manager
Our successful method, called “Endless Christmas”, is based on the following logic:
We breathe 20,000 times a day: every past emotion is associated with the smell of a precise moment
The olfactory memory is lodged in the limbic system, responsible for processing emotions.
3. Therefore, when reproducing those aromas, we will be able to evoke the emotions associated with them.
And finally, by evoking those emotions, we can induce an unconscious action in the user/client.
PERFUMERY
Our perfumers develop fragrances based on trends, target, interior design and personality of the brand, and go a step further by adding the necessary technology to determine the emotions that each olfactory note activates in the users. This way, we guarantee the success of the olfactory development (Neuromarketing). Applying Neuromarketing for the evaluation of an olfactory brand allows us to achieve the following goals:
Establishing a ranking of those aromas with greater unconscious acceptance and greater emotional connection with the user.
Knowing the preferences below the consumer’s level of consciousness and detecting the sensory aspects that most appeal or generate rejection or doubt.
Obtaining neuro-scientific data about satisfaction, rejection, surprise, excitement, disgust, joy.
Classifying the types of aromas according to the client profile: gender, age, social status, etc.
Studying the degree of correlation between the preferences of the aromas and certain predefined environments, which is the main goal of the brands.
All our fragrances comply with the IFRA standards and are legally adapted to the specific needs of each country’s regulations.
It is particularly pleasing to say that our R & D department has developed the most advanced technology in Sensory Olfactory Architecture, the new Nebulizer Stream:
First aroma diffuser with IoT technology (Internet of Things).
Internet Connection 365/24 via M2M, with guaranteed connectivity.
Innovative, suitable design for all spaces and/or HVAC intervention.
Management software with user profile.
Fragrance level meter with replacement notice.
Remote programming of intensity and schedules.
Consumption report and calculation of restocking.
Recyclable cargo with a 3-month autonomy.
CE, RoHS, UL certifications.
CLIENTS
We have more than 5,000 international clients who support our service, whose credentials and testimonies are at your disposal, in private link, after receiving the contact form.
Bancaja Entrepreneurs 2007 Award
Bancaja Entrepreneurial Incentive
Best Ideas Award of the “Revista Actualidad Económica” magazine
Incentive from the Ministry of Innovation, Science and Business of the Regional Government of Andalusia.
Incentive from the foundation “Andalucía Emprende”.
[rev_slider_vc alias=”home-content”]