The Cherry Boom: A Fragrance Trend

Although traditional ingredients like rose, bergamot, and lavender will continue to play an important role in the recent releases of fragrances, there is a noticeable change in the trends of this year.

CONTEXT

In the ever-changing world of perfumery, innovation and creativity are key to standing out and captivating an increasingly demanding audience. Perfumers challenge conventions and introduce notes and accords designed to capture the attention of a generation eager to differentiate themselves from their predecessors and bring a breath of fresh air to the world of perfumery.

The Rise of the Cherry

Bursting with Fresh Fruits: Cherries and Blackcurrants Take Center Stage

This year, we are witnessing fragrance launches featuring intense and juicy notes of fruits like cherry and blackcurrant. These fragrances radiate vitality and freshness, reflecting the positive and joyful attitude of the current generation. Cherry, with its sweetness and juiciness, has emerged as a star ingredient, evoking the joy of the summer season.

Radiating Sun: The Growing Popularity of Solar Accords

For an extra dose of positivity and warmth, the solar note is gaining ground in the fragrance market. This note brings a comforting feeling of warmth and joy, reminiscent of the sun's rays on a clear day. It’s the perfect choice for those seeking fragrances that convey a sense of well-being and happiness.

Exploring the Dark Side: Oud, Leather, and Smoky Sensations

On the other hand, darker and more sensual profiles, such as oud, leather, and smoky notes, are attracting consumers looking for a more intriguing and sensual fragrance experience. These scents often belong to the "niche" segment and appeal to those who want to stand out and leave a lasting impression.

The Cherry Chronicles by Tom Ford: Two New Sensations

Tom Ford, conocido por su enfoque audaz en la perfumería, ha ampliado su exitosa colección de cerezas con dos nuevos lanzamientos en el 2023: «Electric Cherry» y «Cherry Smoke». «Electric Cherry» fusiona la fragancia de cereza morello con la calidez del almizcle y el seductor jazmín, evocando un coqueteo travieso lleno de efervescencia. Por otro lado, «Cherry Smoke» es una fragancia ardiente con notas de cereza oscura, osmanto seductor y maderas ahumadas.

Cherry Oud by Guerlain: An Intense Fusion

Another outstanding example of how cherry has become a trend in recent months, both in the mainstream and niche markets, is the launch of "Cherry Oud" within Guerlain’s exclusive "L’Art & La Matière" collection. In this case, the intense cherry fragrance is combined with the mysterious profile of charismatic oud. The result is a vibrant chromatic encounter between enigmatic black and powerful red.

Coming Soon: Carmina by Creed

In an exciting development, Creed is about to launch its first fragrance featuring cherry as the main ingredient. This promising addition to Creed's fragrance line is sure to attract those seeking a fresh and exciting scented experience in 2023.

2023 is a year in which cherry has emerged as a trendy ingredient in the world of perfumery, offering a wide variety of options, from fresh and juicy to dark and sensual. This trend reflects the constant search for new experiences and emotions in the world of fragrances. Are you ready to explore the exciting world of cherry fragrances in 2023?

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