Flavored banks: a better experience for users

The marketing olfactory, traditionally used in departmental stores and hotels, expands your audience, and increasingly, the major industries, including banks, looking to reinforce your brand through scent.

CONTEXT

The sense of smell is one of the senses that generates the greatest impact on the memory. And it has become a new channel of communication, a lot more powerful than the eye and the ear, to arouse emotions and feelings.

Marketing Olfactory in Banks: Improving the Customer Experience

The aromas in the banks are required to transmit the identity of your brand. The corporate personality already have a set, but they lack the detail and emotional. What makes customers to agree to the establishment. This is created thanks to the smell.

The Scent marketing you can generate that people want to return to the branches. It makes the clients feel comfortable and comforting.

If, for example, expect a lot more time to make the row of a bank, it can mean that the environment is well-flavoured. The atmosphere calm to the customers, creating a positive perception of the place. So much so, that they are expected to qualify the service provided.

The branches have accepted that the aromatization of their environments, improves the experience of going to the bank. In addition, it is an ideal option for remaining in the memory of the people.

A custom fragrance makes the establishment relates to their customers in a personal manner and that the brand stay on the mind.

With the advancement of technology and the emergence of the applications of on-line banking, decreases the classroom. That's why you should take advantage of the small situations to provide customers stay as durable as possible.

In The Aroma Trace ®, under our concept of Architecture Olfactory Sensory, develop products olfactory for each client.

Our goal is to differentiate ourselves day-to-day of our competition and for that we target our products to the originality, customization and quality.

Thanks to our aromas and air fresheners for business, your bank may be able to link with the customers of the form marked with a special focus on their brand identity.