SERVICES

Craft sensory experiences and build emotions


Create exclusive and welcoming atmospheres that will captivate your customers' senses and turn them into brand ambassadors.

SCENT MARKETING


The Art of Olfactory Creation: Transforming Brands and Experiences

Olfactory Creation is about the ability to strategically use fragrances to influence the emotions, behaviors, and perceptions of people. It's a powerful tool that allows brands to connect with their audiences on a deeper level, creating lasting memories and unique experiences.

At The Aroma Trace, we believe in the power of aromas to transform spaces, evoke emotions, and enhance the quality of life. Our passion for Olfactory Creation is reflected in every fragrance we design and in every solution we offer to our clients. We want you to discover how a scent can elevate your business and define your brand in an unforgettable way.

We invite you to embark on this aromatic journey, where a simple fragrance can become the unforgettable signature of your brand, forging lasting connections and remarkable experiences.

Scent Selection or Creation


We offer you a wide range of options to choose from or design a unique olfactory identity that transforms your spaces and emotions. Our collection of 65 aromas, created by renowned perfumers, encompasses a variety of emotions and olfactory notes. For example, in our "Self Confidence" collection, the 1.1 Luxury Drive aroma takes you to the roar of the engine, the feel of leather-wrapped steering, and the thrill of speed. Each aroma in our collection is designed to evoke unique and vivid emotions. It's the ideal choice for small to medium-sized clients seeking variety and a proven solution to enhance different environments. You can select these aromas with the assistance of our sensory architects and our App, The Aroma Trace, using an artificial intelligence test that determines which aroma best suits your personality and mood. To go a step further, we can conduct neuromarketing studies to measure the impact of scent on brain functions and emotions. For larger clients and BTL activations, we offer the creation of exclusive olfactory identities. We collaborate closely with you to understand your goals and brand, crafting personalized aromas that align with your identity and create memorable experiences for your audience.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

OLFACTORY SENSORY ARCHITECTURE

1Site Assessment

Our team of sensory architects conducts a thorough analysis of the space where olfactive marketing will be implemented. This includes evaluating the layout and traffic flow in the location to understand how to make the most of the power of scent and enhance the customer experience.

2Understanding Objectives

We work closely with our clients to identify and thoroughly understand their objectives and goals in relation to olfactive marketing. This allows us to align our strategy with their specific needs.

3Identification of Key Areas

Utilizing our specialized knowledge, we identify key areas within the space where the strategic installation of aroma diffusion systems can have the greatest impact on improving the customer experience. This may include entry zones, waiting areas, or places where customers spend more time.

4Strategic Design and Placement

We develop a design plan that includes the strategic placement of aroma diffusion systems in the identified areas. Our goal is to ensure the effective distribution of fragrances to achieve the desired objectives.

5Optional Maintenance

We offer an optional periodic maintenance program for customers who wish to ensure a consistent and high-quality aroma in their space. This program includes fragrance replenishment, cleaning, and technical maintenance.

6Continuous Improvement and Adjustments

Our team of sensory architects is prepared to make adjustments as needed and to improve the strategy based on results and feedback over time. Continuous improvement is an essential part of our approach to ensure an exceptional customer experience.

CUSTOMIZABLE SCENTED PRODUCTS

We specialize in crafting tailor-made scented solutions that breathe life into your brand.

Discover More

Below the Line Marketing

We Create Sensory Experiences


We take olfactory marketing to the next level with our BTL activations. We create unique experiences at thematic events, such as film festivals, where we design custom scents that complement movie screenings, immersing the audience in the plot through their sense of smell. We also organize contests and olfactive games, like challenges to guess the correct aroma at wine-tasting events, actively engaging attendees. Furthermore, through olfactive storytelling, we highlight the stories behind brands by associating fragrances with significant moments and memories. Our BTL activations are a fusion of creativity and strategy, designed to captivate the senses and leave a lasting impression.

These are the fields in which we excel.

FAQS

Is it safe for individuals with allergies or sensitivity to specific scents?

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Ut tortor sapien, aliquam quis convallis id, euismod vitae libero. Vestibulum justo neque, mollis vel imperdiet ac, lobortis non purus. Cras quis augue eros. Morbi quis tortor arcu. Proin egestas ex semper sapien feugiat tempor. Mauris blandit nec erat porta vulputate. Nulla a dui nisi.

What is the duration of the fragrances, and how often do I need to refill or change the system?

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Ut tortor sapien, aliquam quis convallis id, euismod vitae libero. Vestibulum justo neque, mollis vel imperdiet ac, lobortis non purus. Cras quis augue eros. Morbi quis tortor arcu. Proin egestas ex semper sapien feugiat tempor. Mauris blandit nec erat porta vulputate. Nulla a dui nisi.

How long does the olfactory identity development process take?

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Ut tortor sapien, aliquam quis convallis id, euismod vitae libero. Vestibulum justo neque, mollis vel imperdiet ac, lobortis non purus. Cras quis augue eros. Morbi quis tortor arcu. Proin egestas ex semper sapien feugiat tempor. Mauris blandit nec erat porta vulputate. Nulla a dui nisi.

How is it ensured that the aroma developed is exclusive and represents my brand?

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Ut tortor sapien, aliquam quis convallis id, euismod vitae libero. Vestibulum justo neque, mollis vel imperdiet ac, lobortis non purus. Cras quis augue eros. Morbi quis tortor arcu. Proin egestas ex semper sapien feugiat tempor. Mauris blandit nec erat porta vulputate. Nulla a dui nisi.

Do you provide solutions for small businesses or smaller spaces?

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Ut tortor sapien, aliquam quis convallis id, euismod vitae libero. Vestibulum justo neque, mollis vel imperdiet ac, lobortis non purus. Cras quis augue eros. Morbi quis tortor arcu. Proin egestas ex semper sapien feugiat tempor. Mauris blandit nec erat porta vulputate. Nulla a dui nisi.

Do you offer international scent coverage?

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Ut tortor sapien, aliquam quis convallis id, euismod vitae libero. Vestibulum justo neque, mollis vel imperdiet ac, lobortis non purus. Cras quis augue eros. Morbi quis tortor arcu. Proin egestas ex semper sapien feugiat tempor. Mauris blandit nec erat porta vulputate. Nulla a dui nisi.

Do you work with natural, synthetic, or both types of aromas?

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Ut tortor sapien, aliquam quis convallis id, euismod vitae libero. Vestibulum justo neque, mollis vel imperdiet ac, lobortis non purus. Cras quis augue eros. Morbi quis tortor arcu. Proin egestas ex semper sapien feugiat tempor. Mauris blandit nec erat porta vulputate. Nulla a dui nisi.

What kind of maintenance do aroma systems require?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut dolor ligula, ultrices sit amet metus condimentum, iaculis volutpat ex. Vivamus efficitur ullamcorper risus, id sollicitudin mauris vulputate sed.

Ut tortor sapien, aliquam quis convallis id, euismod vitae libero. Vestibulum justo neque, mollis vel imperdiet ac, lobortis non purus. Cras quis augue eros. Morbi quis tortor arcu. Proin egestas ex semper sapien feugiat tempor. Mauris blandit nec erat porta vulputate. Nulla a dui nisi.

Do you offer tests or samples before finalizing the aroma selection?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut dolor ligula, ultrices sit amet metus condimentum, iaculis volutpat ex. Vivamus efficitur ullamcorper risus, id sollicitudin mauris vulputate sed.

Ut tortor sapien, aliquam quis convallis id, euismod vitae libero. Vestibulum justo neque, mollis vel imperdiet ac, lobortis non purus. Cras quis augue eros. Morbi quis tortor arcu. Proin egestas ex semper sapien feugiat tempor. Mauris blandit nec erat porta vulputate. Nulla a dui nisi.

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We will contact you shortly to provide information about olfactory sensory architecture.
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