SECTORS
Transportation
Leverage our expertise in customer experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.
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Leverage our expertise in customer experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.
We have experience collaborating with experience managers in more than 40 countries has transformed the atmosphere of airports, car dealerships, boat showrooms and more.
In these diverse environments, we strategically deploy sensory architecture, in showrooms, waiting rooms, restrooms and lounges. Our signature fragrances, incorporated into vehicles and scented products, allow customers to take a piece of the experience with them.
Each encounter is meticulously crafted to amplify the sensory journey. It's a strategic tool to make a positive impact. Immerse yourself in the realm where our sensory architecture to change the transportation environment.
Scent marketing empowers transportation brands to establish a unique olfactory identity. For example, envision an airport in Barcelona infusing the air with scents of citrus groves, sea breeze, and Mediterranean florals. This specific olfactory profile becomes intricately linked to the city's essence. Whether at the airport, a car dealership, or a boat showroom, maintaining a consistent scent reinforces brand association. The carefully curated scents become an integral part of the brand's character, fostering recognition and recall across diverse touchpoints.
In transportation settings filled with visual and auditory stimuli, a signature scent creates a multisensory experience that leaves a lasting impression. It becomes a distinctive element that sets a brand apart in customers' minds. In competitive markets where similar services or products are offered by various brands, scent marketing provides a unique avenue for creating a memorable impression. A distinct scent becomes a brand's secret weapon, enabling it to stand out in a crowded marketplace.
Scent, being a potent trigger of emotions, allows transportation businesses to evoke specific feelings in customers. For instance, a luxury car dealership or a duty shop section might use opulent and sophisticated scents to shape perceptions and influence purchasing decisions. Research indicates that scent can subconsciously influence consumers. When customers associate a particular scent with positive emotions and experiences, it subtly guides their decision-making process, creating an influential factor that operates beneath conscious awareness.
Every transport deserves a special scent, ask for a free trial with our professionals.
The Aroma Trace cares for the environment, so it has strategies to reduce its carbon footprint. It does this through careful practices throughout the supply and product chain.
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What are the benefits of olfactory marketing in the transportation industry?
Olfactory marketing in the transportation industry provides various noteworthy advantages. Firstly, it plays a pivotal role in crafting a distinctive and unforgettable experience for passengers, fostering an emotional attachment to the transportation service. By strategically implementing appealing scents, the overall perception of the journey can be positively influenced, contributing to an enhanced image of the transportation brand and cultivating a sense of well-being among passengers. Much like in hotels, the utilization of olfactory marketing in transportation can contribute to customer loyalty. Pleasant and carefully chosen aromas have the potential to leave a lasting impression, encouraging passengers to choose the same transportation service for future journeys. In essence, olfactory marketing not only adds a unique dimension to the transportation brand but also elevates passenger satisfaction, ultimately reinforcing the transportation service's distinct identity.
What are the most commonly used scents in transportation to enhance the traveler experience?
In the transportation industry, the use of carefully selected scents has become a popular strategy to enhance the traveler experience. One commonly used scent is a subtle, clean aroma, often associated with fresh linen or a light citrus fragrance. This choice imparts a sense of cleanliness and freshness to the environment, creating a positive first impression for passengers boarding a plane or entering a bus or train. Another prevalent scent is a mild and soothing lavender, known for its calming properties. This can be particularly beneficial during long journeys, helping to alleviate stress and promote a more relaxed atmosphere for passengers. Additionally, some transportation services opt for subtle hints of wood or leather, evoking a sense of luxury and sophistication. These scents are often integrated into premium cabins or upscale transportation options to enhance the overall perception of the travel experience. Overall, the strategic use of scents in transportation aims to create a pleasant and memorable journey for passengers, contributing to a positive association with the transportation brand.
Are the scents used safe for the health of travelers?
Yes, the scents used are designed with safety in mind. All aromas comply with the regulations set by the International Fragrance Association (IFRA). Additionally, each aroma employed has a safety data sheet detailing its components, ensuring that it meets the established standards of quality and safety. This approach guarantees that travelers can enjoy a pleasant olfactory experience while maintaining a safe environment for their well-being.
In which areas of transport is scent marketing commonly used?
Scent marketing is commonly applied in various areas of airports, boat showrooms and car dealerships to enhance the overall customer experience. In airports, terminals and lounges often feature strategically diffused scents associated with cleanliness or freshness, contributing to a welcoming environment for travellers. In boat showrooms, luxury yacht interiors can use scent marketing to enhance cabin and seating areas, incorporating scents that evoke the maritime environment. Car dealerships frequently employ scent marketing in showrooms and waiting areas, aiming to create a positive and lasting impression on prospective buyers with scents associated with the coveted "new car smell" or cleanliness. In addition, service centres within car dealerships can use pleasant aromas to enhance the waiting experience for customers during the servicing of their vehicles. In short, the strategic use of scent marketing in these environments seeks to influence emotions, enhance brand perception and contribute to a more pleasant and memorable overall customer experience.
What types of diffusers are commonly used in the transportation sector?
In the transportation industry, a diverse range of diffusers is strategically employed to ensure effective fragrance distribution in various areas. Similar to hotels, different types of diffusers are chosen to suit the unique characteristics of different spaces within transportation settings. For expansive areas such as airport terminals or waiting lounges, air stream diffusers are frequently used to evenly disperse captivating scents, enhancing the overall experience for travelers. In more confined spaces like cabins or seating areas in buses and planes, compact diffusers may be employed to ensure a comfortable olfactory experience without overwhelming limited space. Premium transportation services might opt for personalized diffusers, such as reed diffusers, to add a touch of luxury and customization. Additionally, for larger, non-public areas within transportation hubs, diffusers like the Beasty can be strategically placed to enable powerful and efficient fragrance diffusion, contributing to a consistent olfactory atmosphere. This diverse selection of diffusers allows transportation services to tailor the fragrance experience to each specific area, contributing to a more enjoyable journey for passengers.
Do you offer exclusivity in the development of olfactory identity for your transport customers?
Yes, we offer exclusivity for our transport-related customers. Therefore, we do not deliver the same fragrance to someone else.
How long does it take to develop a customised transport fragrance?
The process of preparing the mixtures, making the corresponding evaluations, organising the samples and showing them to the client takes about 2 to 3 months.
Are transport aromas natural?
There are a variety of fragrances in transport. Some are natural and hypoallergenic, others require synthetic ingredients. In spite of this, they are totally suitable, sustainable and have the safety guarantees of the IFRA (International Fragrance Association) certificates.