Vanessa Chavez
info@thearomatrace.com
Vanessa Chavez
Blog
Currently, the agencies of car sought to highlight above the competition. To achieve this, it is not sufficient to show innovative models; it is also important to influence the buying decisions of the customers. The aromas are a fundamental part of this process because they revive memories, improve the mood and create positive associations of the brand.
The aromas right have a positive impact on the mind of the people. That's why, when in a place there is a pleasant fragrance, the customers tend to have a positive perception. Can influence our actions and our emotions.
Among the aromas most chosen by customers, are those of the fresh fruits that make you feel to the people with great energy and vitality.
The fragrances of fruits such as oranges, apples or lemons may transform the spaces in a unique way, especially in the agencies of car.
These scents are associated with the cleaning, the vitality, freshness, wellbeing, that's why, when people are within an establishment, they are more placid and comfortable.
Let us reflect on the benefits of the aroma of fresh fruit for establishments of sales of cars:
The aroma of the orange is a citrus scent that stimulates the central nervous system, so that promotes positive moods such as happiness, excitement and joy. It is considered an energizer that clears the mind, promotes concentration and reduces stress.
At dealerships, the aroma of orange promotes productivity in employees, creates an environment nice and clean, while clients “gives the pull” necessary to make the purchase decision.
The aroma of apple green is fresh, delicious and intense, so that it improves the mood, makes people perceive places as a larger, is a fragrance stimulating and that encourages self-confidence.
This fragrance is recommended in agencies of sports cars, or in areas where the client can see the cars in order to stimulate self-confidence and the desire to buy.
The lemon is a citrus scent that can be used alone or in combination with other fruits such as mandarin orange or a grapefruit to enhance its effect. It is used to improve mood, to generate the perception of a space clean, spacious and comfortable.
The smell of lemon reduces negative emotions such as anxiety or fear, improves concentration, encourages creativity, neutralizes the particles of odors and induces responses commercial positive, as the desire and decision of the purchase.
In establishments that sell cars used citrus scents like lemon to create the ideal environment for making important decisions.
The fruit flavors can be used in different areas of the agency to provide positive experiences to buyers. For example, in the waiting room, you can use the lemon scent to help clear the mind and reduce the nerves for the purchase of a car. In cinemas may be used to the smell of orange to drive the purchase decision. For its part, the aroma of green apple can be used on cars to boost the self-confidence and the desire to purchase.
These scents can be used in air fresheners to spread automatically every certain period of time with the aim of creating a welcoming, relaxing, and constant.
To create a cozy atmosphere and pleasing you need to choose the aromas correct. At The Aroma Trace it uses advanced technology to spread the fragrance of subtle way with the flavouring for business. In this way, the customers feel more comfortable and are more likely to make a purchase because it leaves more time watching the vehicles. These are the reasons why:
– Reduce the discomfort: The aromas of fresh fruits have relaxing properties that makes customers live the full experience, forgetting about the worries.
– Feel more positive: The fruity fragrances enhance the mood and make people feel more happy with the purchase you are going to perform.
– Full well-being: The natural flavors that make the customer feel more comfortable and want to spend more time in the dealership.
Studies show that customers who are in a place where they feel comfortable, they are more willing to go back and remember it. The fresh fruit help to improve the perception of the establishments and strengthen the identity of the brand.
At The Aroma Trace works with perfumers highlights that create fragrances are unique to each client. Contact us to have a consultation with our architects sensory marketing experts olfactory and let your clients to live a unique experience.
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