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A powerful tool for creating unforgettable sensory experiences in office spaces.

The Aroma Trace is a leading brand in olfactory marketing for office spaces. Since 2006, we've partnered with corporate offices in over 40 countries scenting big names like Expedia and Amazon.

We implement sensory architecture in key areas such as lobbies, corridors, coworking spaces, meeting rooms, and executive suites.

Imagine entering your office, not just to the familiar hum of productivity but also greeted by a carefully curated scent that aligns with your brand identity. Scent marketing for office spaces is not just about aromatizing; it's a strategic tool that influences emotions, fosters a positive work atmosphere, and contributes to employee well-being. Explore the power of our sensory architecture to evoke emotions.


1Enhanced Productivity

Certain scents, like peppermint or citrus, have been associated with increased alertness and cognitive performance. Implementing these scents strategically in office spaces, particularly in areas where concentration is crucial, can positively impact employee productivity. According to a study published in the "International Journal of Industrial Ergonomics," ambient scent in a workplace can significantly enhance employee productivity. The study reported a 15% increase in productivity when a pleasant ambient scent was introduced.

2Improved Employee Well-Being

Pleasant aromas, such as lavender or eucalyptus, have been linked to stress reduction and mood enhancement. Scent marketing in office spaces can contribute to creating a more relaxed and positive atmosphere, fostering improved employee well-being. A survey conducted by the Smell and Taste Treatment and Research Foundation reported that 84% of participants felt in a better mood when exposed to pleasant scents. Additionally, 79% experienced reduced anxiety.

3Brand Reinforcement

Consistently using a specific scent associated with the brand identity helps reinforce brand recall. This olfactory branding becomes a unique and memorable aspect of the overall brand image, contributing to a lasting impression on employees, clients, and visitors. In a study conducted by the Sense of Smell Institute, it was found that people could recall a scent with 65% accuracy after a year, while visual recall of images dropped to 50% after only three months.


Olfactory marketing can help you create memorable, engaging, and unique experiences.

Our experience allows us to create custom scents that meet the needs of every business. Request a free scenting trial for qualifying clients.

CO2 Pollution

The Aroma Trace places paramount importance on reducing its carbon footprint by implementing eco-conscious practices throughout its supply chain and product lifecycle. This commitment to minimizing CO₂ emissions sets The Aroma Trace apart from other brands, aligning it with the principles of sustainability and corporate social responsibility. These are levels of CO₂ in a space scented with The Aroma Trace vs Other brands.













Scent Selection or Creation

We offer you a wide range of options to choose from or design a unique olfactory identity that transforms your spaces and emotions. Our collection of 65 aromas, created by renowned perfumers, encompasses a variety of emotions and olfactory notes. For example, in our "Self Confidence" collection, the 1.1 Luxury Drive aroma takes you to the roar of the engine, the feel of leather-wrapped steering, and the thrill of speed. Each aroma in our collection is designed to evoke unique and vivid emotions. It's the ideal choice for small to medium-sized clients seeking variety and a proven solution to enhance different environments. You can select these aromas with the assistance of our sensory architects and our App, The Aroma Trace, using an artificial intelligence test that determines which aroma best suits your personality and mood. To go a step further, we can conduct neuromarketing studies to measure the impact of scent on brain functions and emotions. For larger clients and BTL activations, we offer the creation of exclusive olfactory identities. We collaborate closely with you to understand your goals and brand, crafting personalized aromas that align with your identity and create memorable experiences for your audience.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Offices

We specialize in creating personalized fragrance solutions, offering a unique olfactory experience tailored to each brand. We also offer our premium home line to bring the same sophistication and distinction into everyday living.

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What are the benefits of olfactory marketing in the office industry?

Olfactory marketing in the office industry offers numerous advantages that contribute to a more productive and positive work environment. Firstly, strategically chosen scents can enhance the overall atmosphere, fostering a sense of well-being and positivity among employees. Pleasant aromas have the potential to reduce stress levels, boost mood, and increase overall job satisfaction. Moreover, olfactory marketing can be tailored to specific areas within the office, such as incorporating invigorating scents in workspaces to enhance focus and concentration, or introducing calming fragrances in break areas to promote relaxation. Creating a pleasant olfactory experience in the office not only improves the well-being of employees but also contributes to a more welcoming and cohesive workplace culture. Additionally, a thoughtfully crafted olfactory ambiance can leave a lasting impression on clients and visitors, enhancing their perception of the office space. In summary, olfactory marketing in the office industry plays a pivotal role in creating a positive, engaging, and conducive work environment.

What are the most commonly used scents in offices?

The choice of scents in offices is often tailored to enhance the work environment and promote positive experiences for employees. Commonly used scents in offices include citrus fragrances, such as lemon and orange, known for their invigorating and mood-boosting properties that can help increase alertness and productivity. Additionally, peppermint and eucalyptus are popular choices for their refreshing and revitalizing qualities, promoting focus and mental clarity. Lavender and chamomile scents are favored for their calming effects, creating a more relaxed atmosphere in areas like break rooms or quiet spaces. Ultimately, the goal is to select scents that align with the desired ambiance for different office areas, whether it's to energize, focus, or create a serene environment, contributing to a more pleasant and productive workplace.

Are the scents used safe for the health?

Yes, the scents used in offices are designed with safety in mind. All aromas comply with the regulations set by the International Fragrance Association (IFRA). Additionally, each aroma employed in the office has a safety data sheet detailing its components, ensuring that it meets the established standards of quality and safety. This approach guarantees that employees can enjoy a pleasant olfactory experience while maintaining a safe environment for their well-being.

In which areas is olfactory marketing commonly utilized?

Olfactory marketing is commonly utilized in various areas within offices to enhance the overall work environment and promote a positive atmosphere. Typically scented areas include office lobbies, reception areas, hallways, and shared workspaces. Additionally, some offices extend the use of fragrance to specific zones like break rooms, meeting rooms, or collaborative spaces. The strategic deployment of scents in these areas aims to create a pleasant and invigorating ambiance, contributing to employees' well-being and satisfaction. The use of carefully chosen fragrances can enhance the overall office experience, fostering a positive and productive work environment.

What types of diffusers are commonly used in offices?

In the office sector, a variety of diffusers are strategically employed to ensure effective fragrance distribution in different spaces. Similar to other industries, different diffusers are chosen based on the specific areas within office settings. For larger open workspaces, Nebulizer Stream diffusers may be used to evenly disperse invigorating scents, fostering a positive and energizing environment for employees. In individual offices or meeting rooms, trace mist diffusers may be selected for more localized, subtle fragrance diffusion, and low noise. Additionally, desktop or personal diffusers are often employed to enhance the work environment and boost concentration. Some offices may integrate fragrance diffusers with smart features to customize scents based on the time of day or specific needs of the employees. In larger communal areas or break rooms, advanced diffusers similar to the Beasty may be strategically installed to work through the ventilation system, ensuring consistent and pleasant atmospheres throughout the entire office space. The diverse selection of diffusers allows for a tailored approach to fragrance, contributing to a more enjoyable and productive work environment for employees.

Do you offer exclusivity in the development of olfactory identity for your clients?

Yes, we provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

How long does it take to develop a custom fragrance?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

Are your fragrances natural?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

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