Vanessa Chavez
info@thearomatrace.com
Vanessa Chavez
Blog
The Scent marketing in Spain, led by The Aroma Trace, use fragrances that are customized to improve the perception of a brand, attract customers and increase sales. These fragrances, or odotipos, create unique sensorial experiences, creating emotional bonds and positive memories. Benefits sectors such as retail, hospitality, health, education and automotive, neutralizing unpleasant odors, increasing the residence time and improve the value perception of the products. The Aroma Trace offers personalized service to select and apply the fragrances appropriate, differentiating brands in the competitive market.
The marketing olfactory or branding olfactory is part of sensory marketing. It is a set of techniques that use fragrances or scents to create sensory experiences in the consumers or potential customers with objectives such as:
Improve the perception of the brand
Draw attention to a product or brand in particular
Create a memory olfactory brand
Ensure that the consumer has memories or positive emotions of the brand
Awaken the emotions of the consumers through their sense of smell
Companies that opt for the marketing olfactory have the following benefits:
In many businesses generate odors that are unpleasant, and even repulsive to the customers. For example, the smell of medicine in the office, or the smell of the disinfectant in the dental clinics is associated immediately with negative experiences, that underline the nerves to the patients.
With a fragrance specially designed for these places, through the marketing scentscustomers not only feel more calm, but associated with pleasant experiences.
The right choice of scents can attract and motivate customers to spend more time in shops, cafés, restaurants, among other businesses. In this way, they interact more time with the product and the brand.
Unconsciously, the customers perceive the spaces and scented products such as better quality. A study of the Nike trademark showed that customers are willing to pay between 10% and 15% more for a pair of joggers that are found in an area flavored, in comparison with others of the same features, but in areas without fragrance.
The aromas trigger emotional connections with the people, by improving their perception of the brand, it increases its residence time in the shops, most people decide to get to know the facilities and, all in all, it is very effective to increase sales.
For example, it is estimated that in the business of coffee and food, the aromas of coffee, bread and butter increase up to 55% of sales.
The branding olfactory it can be used in a variety of sectors such as:
The shops of clothing, shoes and accessories use scents to create a friendly environment, attractive, in which you build a connection with your potential customers and invite them to come and buy.
Some stores use different flavourings for use in clothing store in the sections of products for customers to associate with values or characteristics. For example, a department store uses different scents in the department of babies in the sports, clothes for women or electronic.
In the hospitality sector using the marketing scents to create the ideal environments for fun, rest and relaxation. In addition, we used different fragrances into every space: in the lobby, in the rooms, in the corridors, in the clubs, among others, to improve the perception of the brand and influence the emotions of the guests.
Clinics, doctors ' offices, hospitals and spa also use scents to promote relaxation, well-being and creating environments more quiet, where patients feel comfortable and safe.
The educational environments such as schools, universities, libraries, bookstores, among others, used the marketing scents to provide an ideal environment for concentration, focus and learning.
In public places such as malls or airports, the aromas influence the mood and the overall experience of the visitors.
The offices of professional service providers also serve with, for example, with a ambientador para oficina, following the principles of marketing olfactory to create a relationship of trust with customers, to convey professionalism, elegance and seriousness.
Agencies, and car dealerships, and even in some mechanical workshops is used by the marketing olfactory to improve the experience of buyers, and create the perception of luxury and comfort that is needed to stimulate them to make large purchases.
In The Aroma Trace, we'll help you choosing the fragrance to your brand. We know that each client is unique and we devote personalized attention to choose the ideal fragrance for every project.
We have conducted studies of brand identity, potential customers, products and establishments of the client and, with the help of our App TAT we offer special fragrances for different areas and products to aromatize.
With our service aromatization we implemented the architecture of the sensory in the key areas to influence the emotions of customers, improve their perception of the brand and create unforgettable memories.
AENA – Airport Malaga (Spain)
In the year 2021 as part of the experience that the airport wants to give its users, identified that in the rest areas, people usually do not all have a pleasant, because you are tired of the waiting and eager to approach the plane.
That's why were looking for new ways to make more pleasant the stay. Contacted us, and we analyze in which areas of rest we could contribute something more to the user experience, so we chose 3 of them:
1. Area of work:
This area is where the columns to be able to charge your electronic devices and there are a few tables where people can sit to work or to check something on the computer. In addition, there are some chairs for people to sit and can
relax, we chose to use the aroma Deep blue of our portfolio that consists of olfactory notes of fruit and wood, with its mix encourages a sense of motivation, vitality and pleasure.
2. Area of gardens and green tropical:
In this area has recreated a space artificial green where the people have the feeling of being outside of the airport where you can feel often overwhelmed by the amount of people that are going through. In this space, we placed the aroma of “life in the Grass” in which helps the people to feel that they are really in a tropical environment.
3. Aisle walkways old:
Also chose a waiting area more traditional which is the aisle walkways old where usually not all people are able to find a seat
quickly and sit on the floor while waiting. They placed the aroma of Jasmine that conveys tranquility and relaxation. In addition to being a scent easily recognizable.
Since we are working in conjunction with AENA have received very good comments about how cool they feel these places, in particular at the airport and the feeling of tranquility that it provides to the users.
There are various sectors where we have made an impact to the target audience, from the
retail, hospitals, restaurants, clubs, discos and hotels resorts.
– Stradivarius
– Yves Rocher
– AM Resort (Dreams)
– AM Resorts (Secrets)
– Real Club Valderrama
– Cosmetic Zampol
– Karapinar
– Algeciras Dental
Verify the potential of marketing olfactory for your company. Contact us today to schedule an appointment with the specialists in The Aroma Trace we have for you.
Activa tu suscripción y disfruta de comodidad, ahorro y tu fragancia preferida sin preocupaciones.