Leverage our expertise in customer experience applied to olfactory sensory architecture and let yourself be guided by experts in the field.

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A powerful tool for creating unforgettable sensory experiences for clients.

The Aroma Trace is a leading brand in olfactory marketing for retail spaces. Since 2006, we've collaborated with customer experience directors in over 40 countries, establishing consistent brand identities globally.

We apply sensory architecture in pivotal areas like entrances, aisles, fitting rooms, and exclusive sections. Our offerings extend to the Home Fragrance, Room Spray, and an array of merchandise infused with the distinctive scent identity of the stores, allowing customers to carry that immersive experience beyond.

Every visit transforms into an unforgettable memory. This approach transcends mere scenting; it's a strategic instrument to influence emotions, augment brand perception, and elevate customer satisfaction. Unleash the potential of our sensory architecture to evoke emotions and create a truly immersive retail environment.


1Loyalty and Return on Investment

With us, you not only invest in creating unique sensory experiences in your commercial space but also open the door to sustainable return on investment and customer loyalty. The cross-selling of personalized products with the store's fragrance, such as our sprays, sensory box, candles, and mikados, allows customers to take the sensory experience to their homes. Additionally, every time they use these products, they reinforce the emotional connection with your brand, solidifying long-term loyalty.

2Enhance Customer Experience

Create a unique olfactory identity that aligns seamlessly with your brand's values and resonates with your target audience. Whether it's a fresh and invigorating scent or a warm and cozy aroma, customization enhances the overall ambiance and makes the shopping experience more memorable. Engage customers on a multi-sensory level by incorporating scent alongside visual and auditory elements.

3Increase Dwell Time

Inviting fragrances in your store create a positive and enjoyable atmosphere, encouraging customers to linger and explore. Scent directly influences emotions, making customers more inclined to spend time browsing. A well-scented environment enhances the overall shopping experience, increasing interactions with merchandise and the likelihood of a purchase. Strategically implement scents in high-traffic areas to draw attention and enrich the shopping journey.


Olfactory marketing can help you create memorable, engaging, and unique experiences.

Our experience allows us to create custom scents that meet the needs of every business. Request a free scenting trial for qualifying clients.

CO2 Pollution

The Aroma Trace places paramount importance on reducing its carbon footprint by implementing eco-conscious practices throughout its supply chain and product lifecycle. This commitment to minimizing CO₂ emissions sets The Aroma Trace apart from other brands, aligning it with the principles of sustainability and corporate social responsibility. These are levels of CO₂ in a space scented with The Aroma Trace vs Other brands.













Scent Selection or Creation

We offer you a wide range of options to choose from or design a unique olfactory identity that transforms your spaces and emotions. Our collection of 65 aromas, created by renowned perfumers, encompasses a variety of emotions and olfactory notes. For example, in our "Self Confidence" collection, the 1.1 Luxury Drive aroma takes you to the roar of the engine, the feel of leather-wrapped steering, and the thrill of speed. Each aroma in our collection is designed to evoke unique and vivid emotions. It's the ideal choice for small to medium-sized clients seeking variety and a proven solution to enhance different environments. You can select these aromas with the assistance of our sensory architects and our App, The Aroma Trace, using an artificial intelligence test that determines which aroma best suits your personality and mood. To go a step further, we can conduct neuromarketing studies to measure the impact of scent on brain functions and emotions. For larger clients and BTL activations, we offer the creation of exclusive olfactory identities. We collaborate closely with you to understand your goals and brand, crafting personalized aromas that align with your identity and create memorable experiences for your audience.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Retail

In addition to sensory architecture, we specialize in creating personalized fragrance solutions for retail stores, offering a unique olfactory experience tailored to each brand. You can try our premium home line to bring the same sophistication and distinction into everyday living.

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What are the benefits of olfactory marketing in the retail industry?

Olfactory marketing is a transformative strategy in the retail industry, providing a myriad of advantages to enhance the overall shopping experience and influence consumer behavior. According to recent studies, strategically infusing carefully selected scents into the retail environment can lead to a remarkable 15% increase in brand engagement and a substantial 20% rise in overall sales. For instance, a clothing store might employ a fresh, clean scent, contributing to a 25% increase in dwell time as customers explore products at a leisurely pace. This approach not only sets a brand apart from competitors but also fosters a 30% increase in brand loyalty, creating a distinctive and recognizable brand identity. The positive impact of olfactory marketing extends to social media, with businesses reporting a 40% increase in positive mentions and shares when a unique and pleasant scent becomes a talking point among customers. The versatility of olfactory branding, adaptable to seasonal changes or promotional campaigns, ensures a consistent and engaging brand image. In summary, these statistics underscore the powerful impact of olfactory marketing, making it an invaluable tool for retailers aiming to create a unique, memorable, and statistically proven brand experience that resonates with customers and encourages lasting brand loyalty.

What are the most commonly used scents in retail to enhance the costumer experience?

In the realm of retail, the artful use of scents emerges as a potent tool to enrich the customer experience and shape behavior. Commonly, fresh and clean fragrances, reminiscent of citrus or sea breeze, grace clothing stores, fostering an ambiance of cleanliness and sophistication. Bakeries and gourmet retailers often embrace the alluring scents of freshly baked bread, vanilla, or cinnamon, creating a warm and inviting atmosphere that entices customers to linger. Beauty and cosmetic establishments frequently employ floral fragrances like rose or lavender, conveying a sense of luxury and tranquility. Stores focused on natural or outdoor products may incorporate woody or earthy scents like pine or sandalwood, establishing a connection with nature. Citrus aromas, such as orange or grapefruit, find their place in energetic environments like sports or activewear stores. High-end retailers opt for luxurious scents like leather, amber, or musk to evoke exclusivity and sophistication. The adaptation of scents based on seasons or holidays further adds a dynamic element, with winter-themed fragrances creating festive atmospheres. Some retailers take it a step further by crafting custom-branded scents, ensuring a unique and memorable olfactory identity that resonates with the brand. Through these thoughtfully chosen scents, retailers weave a multisensory tapestry that not only enhances the shopping environment but also positively influences customer perceptions and behaviors.

Are the scents used in retail are safe for the health of the customers?

Yes, the scents used in retail are designed with safety in mind. All aromas comply with the regulations set by the International Fragrance Association (IFRA). Additionally, each aroma employed in the store has a safety data sheet detailing its components, ensuring that it meets the established standards of quality and safety. This approach guarantees that customers can enjoy a pleasant olfactory experience while maintaining a safe environment for their well-being.

In which areas of the store is olfactory marketing commonly utilized?

Olfactory marketing is commonly employed in various sections of a store to elevate the overall shopping experience and shape customer behavior. Entrance areas, clothing sections, beauty and cosmetics departments, relaxation or seating areas, and even specific promotional or seasonal displays are often strategically infused with carefully selected scents. Retailers may use a single fragrance across the entire store to establish a consistent brand identity, aligning with the brand's image and product offerings. This cohesive olfactory strategy aims to positively influence customers, fostering a deeper connection with the brand and enhancing their overall perception of the shopping environment. Additionally, retailers may integrate scent marketing into specific promotional or seasonal displays, further creating an immersive and memorable experience for customers during special occasions or sales events.

What types of diffusers are commonly used in retail?

In retail stores, a variety of diffusers are strategically employed to achieve effective fragrance distribution and enhance the overall shopping experience. For expansive areas like entrances and common spaces, air stream diffusers are often utilized to ensure even dispersal of scents. In more confined spaces like specific product sections or beauty departments, trace mist diffusers may be common for localized diffusion. Additionally, in smaller spaces like fitting rooms or near specific products, retailers may opt for home fragrance diffusers such as reed diffusers to provide a personalized and pleasant atmosphere. To cover larger areas or maintain a consistent scent throughout the store, some retail establishments may integrate diffusers similar to the "Beasty" into the HVAC system, allowing for powerful and efficient fragrance diffusion. This diverse range of diffusers in retail stores enables a tailored and immersive approach to scenting, creating a multisensory experience for customers in every corner of the establishment.

Do you offer exclusivity in the development of olfactory identity for your clients?

Yes, we provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

How long does it take to develop a custom fragrance?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

Are your fragrances natural?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

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