Leverage our expertise in Experience in Nursing Homes applied to olfactory sensory architecture and let yourself be guided by experts in your sector.
We have worked together with guest experience managers in more than 40 countries, improving environments and building emotions.
We implement sensory architecture in common spaces, corridors, therapy rooms, dining rooms and common living rooms. A familiar scent, such as freshly brewed coffee, has the power to neutralize odors, evoke memories and create a comforting atmosphere.
Every moment becomes an indelible memory. Scent spaces, and let your residents live new experiences.
Scent marketing can incorporate purposeful aromas that are known to stimulate memories. For instance, the aroma of familiar foods like baked goods or comforting scents associated with home can trigger positive reminiscences, especially for residents with cognitive conditions such as dementia. We also have the ability to create olfactory games and events. Tailoring scents to individual preferences allows for a more personalized approach. Residents may respond positively to scents that are tied to their own memories and life experiences.
Nursing homes often contend with clinical odors from medical treatments and sanitization. Scent marketing helps mitigate these clinical odors, ensuring that the environment is not only clean but also carries pleasant and neutralizing fragrances. By neutralizing unpleasant odors, scent marketing contributes to an enhanced overall atmosphere, making the environment more inviting for residents, staff, and visitors.
Certain scents, such as lavender or citrus, are known for their mood-enhancing properties. The introduction of these scents can contribute to a more positive emotional state among residents, fostering feelings of calmness and contentment. Aromas with stress-relieving properties, like chamomile or eucalyptus, can be strategically used in areas where residents seek relaxation. This promotes a tranquil atmosphere and aids in stress reduction. Pleasant scents can create a welcoming environment that encourages social interaction among residents. Shared positive sensory experiences can facilitate connections and contribute to a sense of community.
With our team's expertise, we design fragrances that meet the demands of residences. Explore our free trial.
CO₂ emissions can have serious consequences for the environment. That is why The Aroma Trace provides positive practices to reduce the carbon footprint of its products.
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What are the benefits of olfactory marketing in the nursing homes industry?
Olfactory marketing in the nursing home industry brings numerous benefits by enhancing the overall well-being and experiences of residents. Thoughtfully selected scents can contribute to a positive and comforting atmosphere, helping to create a more pleasant living environment. Aromatic elements such as soothing lavender or familiar and nostalgic scents can evoke feelings of calmness and trigger positive memories, fostering a sense of familiarity and security among residents. Additionally, olfactory marketing has the potential to improve appetite stimulation for elderly individuals who may face challenges related to nutrition. By strategically integrating pleasant food-related scents, such as those associated with home-cooked meals, the desire to eat may be heightened. Overall, the use of olfactory marketing in nursing homes contributes to the emotional and sensory well-being of residents, creating a more engaging and uplifting atmosphere that positively impacts their overall quality of life.
What are the most commonly used scents in residence homes to enhance the guest experience?
In residence homes, the selection of scents to enhance the guest experience often includes a variety of options curated to evoke feelings of comfort, relaxation, and familiarity. Lavender is a popular choice, known for its soothing properties that promote calmness and stress relief. The warm and sweet aroma of vanilla creates a sense of coziness and home, while citrus scents like lemon or orange impart a refreshing and invigorating atmosphere. Additionally, scents associated with nature, such as pine or eucalyptus, bring elements of the outdoors indoors, contributing to a sense of tranquility. The aromatic embrace of coffee is another powerful addition, as its rich and familiar aroma can trigger nostalgic memories. The scent of coffee may transport residents back to cherished moments, such as family gatherings or the comforting ritual of brewing a fresh cup. Incorporating these carefully chosen scents strategically in communal areas aims to create a welcoming environment that fosters positive memories and enhances the overall guest experience in residence homes.
Are the scents safe for the health of residents?
Yes, the fragrances used in various settings, including those in residences, are designed with safety as a top priority. The scents adhere to regulations set by recognized authorities, such as the International Fragrance Association (IFRA). Each fragrance undergoes rigorous testing and has a safety data sheet outlining its components, ensuring compliance with established standards for quality and safety. This meticulous approach ensures that residents can enjoy a delightful olfactory experience while maintaining a safe and healthy living environment.
In which areas of residences is scent marketing commonly used?
In nursing homes, scent marketing is commonly used in specific areas to enhance the overall resident experience. Fragrance is strategically employed in common spaces such as living rooms, dining areas and hallways to create a pleasant and comforting environment. In addition, the use of scent can be extended to residents' bedrooms, recreation areas and outdoor spaces. The goal is to contribute to a positive and stimulating environment, fostering a sense of well-being and comfort for residents. The careful selection and placement of scents are intended to enhance the overall atmosphere and create a memorable experience for those residing in the nursing home.
What types of diffusers are typically used in residences?
In a variety of environments, a variety of diffusers are used to achieve effective fragrance distribution. In areas such as lobbies, Stream Mist diffusers are often used to evenly disperse scents, creating a pleasant environment for residents. Smaller spaces, such as bathrooms and offices, often feature Trace Mist diffusers for localized diffusion. In bedrooms, customized experiences are achieved through home fragrance diffusers, such as reed diffusers. This diversity allows for a customized approach to fragrances in every corner of the room.
Do you offer exclusivity in the development of olfactory identity for your residential clients?
Yes, we offer unique exclusivities for each client. This means that we do not offer the same fragrance to anyone else and the result is that the residence is distinguished from the rest.
How long does it take to develop a customized fragrance for a residence?
Making a new fragrance for a customer can take 1 to 2 months. We try to make several samples until we get the final product. The customer will analyze if it is really the fragrance he needs.
Are the aromas of the residence natural?
Some of the scents that our team makes for residences are natural. Others are combined with other synthetic elements. This is because allergens are restricted and the chances of sensitization are lowered. Following our company guidelines, each product is sustainable and made with the necessary quality.