Leverage our expertise in customer experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.

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A powerful tool for creating unforgettable sensory experiences for customers.

Elevate your dining experience with The Aroma Trace, a pioneer in olfactory marketing. Since 2006, we've been partnering with restaurants globally, transforming their spaces into immersive and memorable environments.

Scent marketing is an innovative approach that goes beyond traditional ambiance. Imagine walking into a restaurant and being greeted by the enticing aroma of freshly baked bread or the subtle notes of herbs and spices. These carefully curated scents are strategically designed to enhance your culinary journey, evoke positive emotions, and create a lasting impression.

Our sensory architecture integrates seamlessly into key areas such as dining spaces, entrances, bar areas, and lounges. The result is a harmonious fusion of flavors and scents, elevating your restaurant's atmosphere to new heights.

Whether you're a fine dining establishment, a cozy café, a beach club, or a vibrant bistro, The Aroma Trace offers a tailored approach to scent marketing. Immerse your guests in a multisensory experience that will leave a lasting imprint on their memories. Explore the art of scent marketing and redefine the way your patrons perceive and enjoy their dining moments.


1Increased Appetite

Scent marketing strategically utilizes aromas that are known to stimulate the appetite. Fragrances associated with fresh herbs, spices, or the sizzling aroma of grilled dishes can create a sensory experience that awakens and enhances the desire to eat. Introducing scents that align with the cuisine offered builds anticipation and excitement for the upcoming dining experience. Customers are more likely to explore the menu and indulge in a variety of dishes.

2Positive Reviews and Word of Mouth

Scent marketing contributes to creating a memorable and enjoyable dining atmosphere. Customers who have a positive multisensory experience, including appealing scents, are more inclined to leave positive reviews on platforms like social media, review websites, and word of mouth. Pleasant aromas add an extra dimension to the overall dining experience, making it more shareable. Customers are motivated to share their positive experiences with friends and family, amplifying the restaurant's positive reputation.

3Enhanced Ambiance

Scent marketing allows restaurants to align their aromas with the overall theme or concept of the establishment. Whether it's a seaside restaurant with oceanic scents or a cozy cafe with the aroma of freshly brewed coffee, the carefully chosen fragrances enhance the ambiance and contribute to a more immersive environment. A well-crafted ambiance, enhanced by appealing scents, fosters a positive emotional connection with the restaurant. Customers associate the restaurant not only with delicious food but also with a unique and enjoyable atmosphere.


Olfactory marketing can help you create memorable, engaging, and unique experiences.

Our experience allows us to create custom scents that meet the needs of every business. Request a free scenting trial for qualifying clients.

CO2 Pollution

The Aroma Trace places paramount importance on reducing its carbon footprint by implementing eco-conscious practices throughout its supply chain and product lifecycle. This commitment to minimizing CO₂ emissions sets The Aroma Trace apart from other brands, aligning it with the principles of sustainability and corporate social responsibility. These are levels of CO₂ in a space scented with The Aroma Trace vs Other brands.













Scent Selection or Creation

We offer you a wide range of options to choose from or design a unique olfactory identity that transforms your spaces and emotions. Our collection of 65 aromas, created by renowned perfumers, encompasses a variety of emotions and olfactory notes. For example, in our "Self Confidence" collection, the 1.1 Luxury Drive aroma takes you to the roar of the engine, the feel of leather-wrapped steering, and the thrill of speed. Each aroma in our collection is designed to evoke unique and vivid emotions. It's the ideal choice for small to medium-sized clients seeking variety and a proven solution to enhance different environments. You can select these aromas with the assistance of our sensory architects and our App, The Aroma Trace, using an artificial intelligence test that determines which aroma best suits your personality and mood. To go a step further, we can conduct neuromarketing studies to measure the impact of scent on brain functions and emotions. For larger clients and BTL activations, we offer the creation of exclusive olfactory identities. We collaborate closely with you to understand your goals and brand, crafting personalized aromas that align with your identity and create memorable experiences for your audience.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Restaurants

We specialize in creating personalized fragrance solutions, offering a unique olfactory experience tailored to each brand. We also offer a premium home line to bring the same sophistication and distinction into everyday living.

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What are the benefits of olfactory marketing in the restaurant industry?

Olfactory marketing in the restaurant industry offers a myriad of benefits, contributing to a more immersive and memorable dining experience for patrons. Strategic use of scents can influence customers' perceptions, enhancing the overall ambiance of the establishment. For instance, the aroma of freshly baked bread can evoke feelings of warmth and comfort, while hints of herbs and spices can complement the culinary experience. Studies have shown that pleasant scents can positively impact customer satisfaction and influence their perception of food quality. A study published in the Journal of Retailing and Consumer Services found that ambient scent significantly influences customers' evaluations of both the environment and the food. Additionally, unique and signature scents can help create a distinctive brand identity, fostering customer loyalty and encouraging repeat visits. Overall, olfactory marketing provides a powerful tool for restaurants to enhance the sensory dimension of their brand and elevate the overall dining experience.

What are the most commonly used scents in restaurants to enhance the customer experience?

Restaurants strategically employ a variety of scents to enhance the overall customer experience. Among the most commonly used scents are those associated with appetizing and comforting aromas that elevate the dining atmosphere. Fragrances like freshly brewed coffee, baked bread, and sizzling spices often create a welcoming ambiance, enticing customers and influencing their perceptions of the culinary offerings. Additionally, subtle hints of herbs, citrus, or wood smoke may be integrated to complement specific cuisines or themes, contributing to a more immersive and enjoyable dining experience. These carefully selected scents aim to evoke positive emotions, trigger pleasant memories, and positively impact customers' perceptions of food quality, ultimately contributing to a memorable and satisfying dining venture.

Are the scents safe for the health of customers?

Yes, the scents used in restaurants are carefully chosen with customer health and safety in mind. All fragrances adhere to regulations established by reputable authorities such as the International Fragrance Association (IFRA). Furthermore, each fragrance utilized in the restaurant is accompanied by a safety data sheet outlining its components, ensuring compliance with stringent standards for quality and safety. This meticulous approach guarantees that customers can relish a delightful olfactory experience while being assured of a safe and healthy environment.

In which areas is olfactory marketing commonly utilized?

In the restaurant industry, olfactory marketing is commonly employed in key areas to enrich the overall dining experience. Notably, scents are strategically integrated into dining areas, entranceways, and bar spaces to create a welcoming and appealing ambiance for patrons. Additionally, restaurants often extend the use of fragrance to restrooms and waiting areas, contributing to a pleasant environment while enhancing the overall brand image. The strategic deployment of scents aims to evoke positive emotions, stimulate appetites, and leave a lasting impression on customers, ensuring that the olfactory aspect plays a crucial role in the overall satisfaction and enjoyment of the dining experience.

What types of diffusers are commonly used?

In the restaurant industry, various types of diffusers are strategically employed to ensure effective fragrance distribution in different areas. Similar to hotels and home decor settings, different diffusers are selected based on the specific spaces within restaurants. For spacious dining areas, Nebulizer Stream diffusers are often used to evenly disperse captivating scents, creating a harmonious and inviting atmosphere for diners. In more intimate spaces like private dining rooms or bar areas, trace mist diffusers may be preferred to achieve a localized and subtle diffusion of fragrances. Additionally, personalized and pleasant dining experiences are often enhanced through the use of tabletop diffusers or reed diffusers, contributing to a more intimate connection between diners and the restaurant ambiance. In larger, non-public areas within restaurants, advanced diffusers with features similar to the Beasty may be strategically installed to work through the ventilation system, enabling powerful and efficient fragrance diffusion throughout the entire establishment. The diverse selection of diffusers allows for a tailored approach to fragrance, enriching the overall dining experience for customers.

Do you offer exclusivity in the development of olfactory identity for your clients?

Yes, we provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

How long does it take to develop a custom fragrance?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

Are your fragrances natural?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

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