Leverage our expertise in customer experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.

Live the experience


A powerful tool for creating unforgettable sensory experiences for customers.

As leaders in olfactory marketing, we bring a unique and innovative approach to the banking sector. Since 2006, we've collaborated with financial institutions worldwide, transforming their spaces into immersive environments that captivate and engage.

Imagine stepping into a bank and being greeted not only by the familiar sights and sounds but also by a carefully curated scent that resonates with trust, reliability, and sophistication. Our expertise lies in crafting olfactory identities that align seamlessly with your brand, creating a memorable and consistent experience across all touchpoints.

We implement sensory architecture strategically in key areas such as lobbies, waiting areas, and consultation spaces. The result is more than just a pleasant aroma; it's a powerful tool to influence emotions, enhance the perception of your brand, and elevate the overall banking experience.

Explore the potential of our olfactory marketing solutions to differentiate your bank, reinforce brand recall, and create a lasting impression on clients. Evoke emotions in clients.


1Extended Brand Recall

Scent is a powerful trigger for memory. When customers associate a particular scent with positive experiences in the bank, it enhances brand recall. This creates a lasting and distinctive memory that extends beyond the banking visit. Introducing a signature scent contributes to a unique brand identity. Just as logos and colors are associated with a brand, a specific scent becomes a memorable and differentiating factor that clients can connect with the bank.

2Enhanced Customer Experience

Scent marketing adds a new dimension to the customer experience, engaging not only sight and sound but also the sense of smell. A carefully chosen scent can evoke emotions, create a positive atmosphere, and enhance the overall perception of the bank. Emotions play a crucial role in the overall customer experience. A pleasant scent, aligned with the brand's identity, fosters a positive emotional connection. Customers are more likely to remember and return to an establishment where they had a positive emotional experience.

3Reducing Perceived Wait Time

Waiting times in banks can be perceived as tedious. Introducing a pleasant scent serves as a positive distraction, making the wait time feel shorter. Customers, immersed in a sensory experience, are less likely to focus on the passage of time. A well-chosen scent contributes to a more comfortable and enjoyable atmosphere. Customers waiting for services may feel more at ease and less impatient, positively impacting their perception of the overall waiting experience.


Olfactory marketing can help you create memorable, engaging, and unique experiences.

Our experience allows us to create custom scents that meet the needs of every business. Request a free scenting trial for qualifying clients.

CO2 Pollution

The Aroma Trace places paramount importance on reducing its carbon footprint by implementing eco-conscious practices throughout its supply chain and product lifecycle. This commitment to minimizing CO₂ emissions sets The Aroma Trace apart from other brands, aligning it with the principles of sustainability and corporate social responsibility. These are levels of CO₂ in a space scented with The Aroma Trace vs Other brands.













Scent Selection or Creation

We offer you a wide range of options to choose from or design a unique olfactory identity that transforms your spaces and emotions. Our collection of 65 aromas, created by renowned perfumers, encompasses a variety of emotions and olfactory notes. For example, in our "Self Confidence" collection, the 1.1 Luxury Drive aroma takes you to the roar of the engine, the feel of leather-wrapped steering, and the thrill of speed. Each aroma in our collection is designed to evoke unique and vivid emotions. It's the ideal choice for small to medium-sized clients seeking variety and a proven solution to enhance different environments. You can select these aromas with the assistance of our sensory architects and our App, The Aroma Trace, using an artificial intelligence test that determines which aroma best suits your personality and mood. To go a step further, we can conduct neuromarketing studies to measure the impact of scent on brain functions and emotions. For larger clients and BTL activations, we offer the creation of exclusive olfactory identities. We collaborate closely with you to understand your goals and brand, crafting personalized aromas that align with your identity and create memorable experiences for your audience.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Banks

We specialize in creating personalized fragrance solutions, offering a unique olfactory experience tailored to each brand. We also offer our premium home line to bring the same sophistication and distinction into everyday living.

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What are the benefits of olfactory marketing in the banking industry?

Olfactory marketing in the banking industry offers several benefits that contribute to a more positive and memorable customer experience. Firstly, strategically chosen scents can create a welcoming atmosphere in bank branches, helping to alleviate any potential stress or anxiety associated with financial transactions. Pleasant fragrances can positively influence customers' perception of the bank, enhancing their overall satisfaction and trust in the institution. Additionally, the use of carefully selected scents can contribute to a more comfortable and enjoyable waiting area, reducing perceived wait times and improving the overall customer experience. Olfactory marketing in banks aims to create a sensory environment that aligns with the brand image, fostering a positive emotional connection with customers and enhancing their overall perception of the banking experience.

What are the most commonly used scents in banks to enhance the customer experience?

Banks often opt for carefully selected scents to enhance the customer experience and create a positive ambiance within their branches. Commonly used scents include subtle and neutral fragrances, such as light citrus or fresh linen, aiming to provide a clean and welcoming atmosphere. These scents are chosen to avoid overwhelming customers and to maintain a professional environment. Additionally, some banks may incorporate elements of green or natural scents, contributing to a sense of tranquility and connection with nature. The goal is to create an olfactory environment that is unobtrusive yet contributes to an overall pleasant and comfortable atmosphere, enhancing the customer's perception of the bank and fostering a positive banking experience.

Are the scents used safe for the health of customers?

Yes, the scents used in banks are designed with safety as a priority. Similar to hotels, all fragrances comply with the regulations set by the International Fragrance Association (IFRA). Each aroma utilized in banks comes with a safety data sheet outlining its components, ensuring compliance with established standards of quality and safety. This meticulous approach ensures that customers can experience pleasant fragrances while maintaining a safe and healthy environment within the bank premises.

In which areas of banks is olfactory marketing commonly utilized?

Olfactory marketing is commonly utilized in various areas within banks to enhance the overall customer experience. These scented areas often include bank lobbies, waiting areas, and customer service zones. The strategic use of carefully chosen scents in these spaces aims to create a positive and inviting atmosphere, helping to alleviate any potential stress or anxiety associated with financial transactions. Additionally, some banks may extend the use of fragrance to more private or consultation spaces, such as meeting rooms or offices, to contribute to a more comfortable and enjoyable customer experience during personalized interactions. The goal is to create a sensory environment that aligns with the bank's brand image and fosters positive emotional connections with customers.

What types of diffusers are commonly used in banks?

In the banking industry, various types of diffusers are strategically utilized to ensure effective fragrance distribution in different areas. Differentiating spaces within banks call for specific choices in diffusers. For customer service areas or spacious banking halls, Nebulizer Stream diffusers may be employed to evenly disperse welcoming scents, creating a positive and inviting atmosphere for clients. In more private or consultation spaces, such as meeting rooms or offices, trace mist diffusers may be preferred to achieve a more discreet and subdued diffusion of fragrances. Additionally, personal and subtle experiences can be facilitated through the discreet use of diffusers on desks or within discreet corners. Some banks may also leverage advanced diffusers, akin to the Beasty, which can be integrated into the air conditioning system for powerful and efficient fragrance diffusion. This ensures a consistent and pleasant ambiance throughout the entire banking facility. The diverse selection of diffusers allows for a customized approach to fragrance, contributing to a more welcoming and comforting environment for clients and staff alike.

Do you offer exclusivity in the development of olfactory identity for your clients?

Yes, we provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

How long does it take to develop a custom fragrance?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

Are your fragrances natural?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

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