Nursing Homes

Leverage our expertise in Guest Experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.

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A powerful tool for creating unforgettable sensory experiences for residents.

The Aroma Trace is a leading brand in olfactory marketing for nursing homes. Since 2006, we've partnered with guest experience directors in over 40 countries improving atmospheres and building emotions.

We integrate sensory architecture in crucial areas like common spaces, hallways, therapy rooms, dining areas, and communal lounges. A familiar scent, like that of freshly brewed coffee, has the power to neutralize odors, trigger memories, and create a comforting atmosphere.

Each moment becomes an indelible memory. This approach transcends mere scenting of spaces; it's a strategic instrument to influence emotions positively, enrich the perception of the facility, and enhance resident satisfaction. Explore the power of our sensory architecture to evoke emotions.


1Memory Stimulation

Scent marketing can incorporate purposeful aromas that are known to stimulate memories. For instance, the aroma of familiar foods like baked goods or comforting scents associated with home can trigger positive reminiscences, especially for residents with cognitive conditions such as dementia. We also have the ability to create olfactory games and events. Tailoring scents to individual preferences allows for a more personalized approach. Residents may respond positively to scents that are tied to their own memories and life experiences.

2Odor Neutralization

Nursing homes often contend with clinical odors from medical treatments and sanitization. Scent marketing helps mitigate these clinical odors, ensuring that the environment is not only clean but also carries pleasant and neutralizing fragrances. By neutralizing unpleasant odors, scent marketing contributes to an enhanced overall atmosphere, making the environment more inviting for residents, staff, and visitors.

3Emotional Well-being

Certain scents, such as lavender or citrus, are known for their mood-enhancing properties. The introduction of these scents can contribute to a more positive emotional state among residents, fostering feelings of calmness and contentment. Aromas with stress-relieving properties, like chamomile or eucalyptus, can be strategically used in areas where residents seek relaxation. This promotes a tranquil atmosphere and aids in stress reduction. Pleasant scents can create a welcoming environment that encourages social interaction among residents. Shared positive sensory experiences can facilitate connections and contribute to a sense of community.


Olfactory marketing can help you create memorable, engaging, and unique experiences.

Our experience allows us to create custom scents that meet the needs of every business. Request a free scenting trial for qualifying clients.

CO2 Pollution

The Aroma Trace places paramount importance on reducing its carbon footprint by implementing eco-conscious practices throughout its supply chain and product lifecycle. This commitment to minimizing CO₂ emissions sets The Aroma Trace apart from other brands, aligning it with the principles of sustainability and corporate social responsibility. These are levels of CO₂ in a space scented with The Aroma Trace vs Other brands.













Scent Selection or Creation

We offer you a wide range of options to choose from or design a unique olfactory identity that transforms your spaces and emotions. Our collection of 65 aromas, created by renowned perfumers, encompasses a variety of emotions and olfactory notes. For example, in our "Self Confidence" collection, the 1.1 Luxury Drive aroma takes you to the roar of the engine, the feel of leather-wrapped steering, and the thrill of speed. Each aroma in our collection is designed to evoke unique and vivid emotions. It's the ideal choice for small to medium-sized clients seeking variety and a proven solution to enhance different environments. You can select these aromas with the assistance of our sensory architects and our App, The Aroma Trace, using an artificial intelligence test that determines which aroma best suits your personality and mood. To go a step further, we can conduct neuromarketing studies to measure the impact of scent on brain functions and emotions. For larger clients and BTL activations, we offer the creation of exclusive olfactory identities. We collaborate closely with you to understand your goals and brand, crafting personalized aromas that align with your identity and create memorable experiences for your audience.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Nursing Homes

We specialize in creating personalized fragrance solutions, offering a unique olfactory experience tailored to each brand. We also offer our premium home line to bring the same sophistication and distinction into everyday living.

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What are the benefits of olfactory marketing in the nursing homes industry?

Olfactory marketing in the nursing home industry brings numerous benefits by enhancing the overall well-being and experiences of residents. Thoughtfully selected scents can contribute to a positive and comforting atmosphere, helping to create a more pleasant living environment. Aromatic elements such as soothing lavender or familiar and nostalgic scents can evoke feelings of calmness and trigger positive memories, fostering a sense of familiarity and security among residents. Additionally, olfactory marketing has the potential to improve appetite stimulation for elderly individuals who may face challenges related to nutrition. By strategically integrating pleasant food-related scents, such as those associated with home-cooked meals, the desire to eat may be heightened. Overall, the use of olfactory marketing in nursing homes contributes to the emotional and sensory well-being of residents, creating a more engaging and uplifting atmosphere that positively impacts their overall quality of life.

What are the most commonly used scents in residence homes to enhance the guest experience?

In residence homes, the selection of scents to enhance the guest experience often includes a variety of options curated to evoke feelings of comfort, relaxation, and familiarity. Lavender is a popular choice, known for its soothing properties that promote calmness and stress relief. The warm and sweet aroma of vanilla creates a sense of coziness and home, while citrus scents like lemon or orange impart a refreshing and invigorating atmosphere. Additionally, scents associated with nature, such as pine or eucalyptus, bring elements of the outdoors indoors, contributing to a sense of tranquility. The aromatic embrace of coffee is another powerful addition, as its rich and familiar aroma can trigger nostalgic memories. The scent of coffee may transport residents back to cherished moments, such as family gatherings or the comforting ritual of brewing a fresh cup. Incorporating these carefully chosen scents strategically in communal areas aims to create a welcoming environment that fosters positive memories and enhances the overall guest experience in residence homes.

Are the scents safe for the health of residents?

Yes, the fragrances used in various settings, including those in residences, are designed with safety as a top priority. The scents adhere to regulations set by recognized authorities, such as the International Fragrance Association (IFRA). Each fragrance undergoes rigorous testing and has a safety data sheet outlining its components, ensuring compliance with established standards for quality and safety. This meticulous approach ensures that residents can enjoy a delightful olfactory experience while maintaining a safe and healthy living environment.

In which areas is olfactory marketing commonly utilized?

In nursing homes, olfactory marketing is commonly utilized in specific areas to enhance the overall experience for residents. Fragrance is strategically employed in communal spaces such as common rooms, dining areas, and hallways to create a pleasant and comforting atmosphere. Additionally, the use of scents may extend to residents' rooms, recreation areas, and outdoor spaces. The goal is to contribute to a positive and engaging environment, fostering a sense of well-being and comfort for the residents. The careful selection and placement of scents aim to enhance the overall ambiance and create a memorable experience for those residing in the nursing home.

What types of diffusers are commonly used?

In various settings, including hotels and entertainment venues, a range of diffusers is strategically employed to achieve effective fragrance distribution. In expansive areas like lobbies, Nebulizer Stream diffusers are frequently utilized to evenly disperse scents, creating a pleasant ambiance for visitors. Smaller spaces, such as bathrooms and offices, often feature Trace Mist diffusers for localized diffusion. In guest rooms, personalized experiences are achieved using home fragrance diffusers like reed diffusers. Larger, non-public areas may utilize advanced systems such as the Beasty, which can be integrated into the air conditioning system for powerful and efficient fragrance diffusion, ensuring consistent atmospheres throughout the establishment. This diversity of diffusers allows for a customized approach to fragrance in each corner of the venue.

Do you offer exclusivity in the development of olfactory identity for your clients?

Yes, we provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

How long does it take to develop a custom fragrance?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

Are your fragrances natural?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

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