Leverage our expertise in customer experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.

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A powerful tool for creating unforgettable sensory experiences for travelers.

The Aroma Trace, a pioneer in olfactory marketing, extends its expertise to the dynamic world of transportation. Since 2006, our collaboration with experience directors in over 40 countries has reshaped the ambiance of airports, car dealerships, boat showrooms, and more.

In these diverse settings, we strategically deploy sensory architecture, enveloping key areas such as showrooms, lounges, bathrooms, and waiting zones. Our signature scents, incorporated into vehicles and scented merchandise, allow customers to carry a piece of the experience with them.

Each encounter is meticulously crafted to amplify the sensory journey. This transcends conventional space aromatization; it's a strategic instrument to elicit positive emotions, elevate brand perception, and enhance customer satisfaction. Delve into the realm where our sensory architecture brings a tangible and positive impact to your transportation setting.


1Brand Association

Scent marketing empowers transportation brands to establish a unique olfactory identity. For example, envision an airport in Barcelona infusing the air with scents of citrus groves, sea breeze, and Mediterranean florals. This specific olfactory profile becomes intricately linked to the city's essence. Whether at the airport, a car dealership, or a boat showroom, maintaining a consistent scent reinforces brand association. The carefully curated scents become an integral part of the brand's character, fostering recognition and recall across diverse touchpoints.


In transportation settings filled with visual and auditory stimuli, a signature scent creates a multisensory experience that leaves a lasting impression. It becomes a distinctive element that sets a brand apart in customers' minds. In competitive markets where similar services or products are offered by various brands, scent marketing provides a unique avenue for creating a memorable impression. A distinct scent becomes a brand's secret weapon, enabling it to stand out in a crowded marketplace.

3Influence on Purchasing Decisions

Scent, being a potent trigger of emotions, allows transportation businesses to evoke specific feelings in customers. For instance, a luxury car dealership or a duty shop section might use opulent and sophisticated scents to shape perceptions and influence purchasing decisions. Research indicates that scent can subconsciously influence consumers. When customers associate a particular scent with positive emotions and experiences, it subtly guides their decision-making process, creating an influential factor that operates beneath conscious awareness.


Olfactory marketing can help you create memorable, engaging, and unique experiences.

Our experience allows us to create custom scents that meet the needs of every business. Request a free scenting trial for qualifying clients.

CO2 Pollution

The Aroma Trace places paramount importance on reducing its carbon footprint by implementing eco-conscious practices throughout its supply chain and product lifecycle. This commitment to minimizing CO₂ emissions sets The Aroma Trace apart from other brands, aligning it with the principles of sustainability and corporate social responsibility. These are levels of CO₂ in a space scented with The Aroma Trace vs Other brands.













Scent Selection or Creation

We offer you a wide range of options to choose from or design a unique olfactory identity that transforms your spaces and emotions. Our collection of 65 aromas, created by renowned perfumers, encompasses a variety of emotions and olfactory notes. For example, in our "Self Confidence" collection, the 1.1 Luxury Drive aroma takes you to the roar of the engine, the feel of leather-wrapped steering, and the thrill of speed. Each aroma in our collection is designed to evoke unique and vivid emotions. It's the ideal choice for small to medium-sized clients seeking variety and a proven solution to enhance different environments. You can select these aromas with the assistance of our sensory architects and our App, The Aroma Trace, using an artificial intelligence test that determines which aroma best suits your personality and mood. To go a step further, we can conduct neuromarketing studies to measure the impact of scent on brain functions and emotions. For larger clients and BTL activations, we offer the creation of exclusive olfactory identities. We collaborate closely with you to understand your goals and brand, crafting personalized aromas that align with your identity and create memorable experiences for your audience.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Transportation

We specialize in creating personalized fragrance solutions, offering a unique olfactory experience tailored to each brand. You can also try our premium home line to bring the same sophistication and distinction into everyday living.

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What are the benefits of olfactory marketing in the transportation industry?

Olfactory marketing in the transportation industry provides various noteworthy advantages. Firstly, it plays a pivotal role in crafting a distinctive and unforgettable experience for passengers, fostering an emotional attachment to the transportation service. By strategically implementing appealing scents, the overall perception of the journey can be positively influenced, contributing to an enhanced image of the transportation brand and cultivating a sense of well-being among passengers. Much like in hotels, the utilization of olfactory marketing in transportation can contribute to customer loyalty. Pleasant and carefully chosen aromas have the potential to leave a lasting impression, encouraging passengers to choose the same transportation service for future journeys. In essence, olfactory marketing not only adds a unique dimension to the transportation brand but also elevates passenger satisfaction, ultimately reinforcing the transportation service's distinct identity.

What are the most commonly used scents in transportation to enhance the traveler experience?

In the transportation industry, the use of carefully selected scents has become a popular strategy to enhance the traveler experience. One commonly used scent is a subtle, clean aroma, often associated with fresh linen or a light citrus fragrance. This choice imparts a sense of cleanliness and freshness to the environment, creating a positive first impression for passengers boarding a plane or entering a bus or train. Another prevalent scent is a mild and soothing lavender, known for its calming properties. This can be particularly beneficial during long journeys, helping to alleviate stress and promote a more relaxed atmosphere for passengers. Additionally, some transportation services opt for subtle hints of wood or leather, evoking a sense of luxury and sophistication. These scents are often integrated into premium cabins or upscale transportation options to enhance the overall perception of the travel experience. Overall, the strategic use of scents in transportation aims to create a pleasant and memorable journey for passengers, contributing to a positive association with the transportation brand.

Are the scents used safe for the health of travelers?

Yes, the scents used are designed with safety in mind. All aromas comply with the regulations set by the International Fragrance Association (IFRA). Additionally, each aroma employed has a safety data sheet detailing its components, ensuring that it meets the established standards of quality and safety. This approach guarantees that travelers can enjoy a pleasant olfactory experience while maintaining a safe environment for their well-being.

In which areas is olfactory marketing commonly utilized?

Olfactory marketing finds common application in various areas of airports, boat showrooms, and car dealerships to elevate the overall customer experience. Within airports, terminals and lounges often feature strategically diffused scents associated with cleanliness or freshness, contributing to a welcoming atmosphere for travelers. In boat showrooms, the interiors of luxury yachts may utilize olfactory marketing to enhance cabin and seating areas, incorporating scents reminiscent of the maritime environment. Car dealerships frequently employ olfactory marketing in showrooms and waiting areas, aiming to create a positive and lasting impression on potential buyers with scents associated with the coveted "new car smell" or cleanliness. Additionally, service centers within car dealerships may use pleasant scents to improve the waiting experience for customers during vehicle maintenance. Overall, the strategic use of olfactory marketing in these settings aims to influence emotions, enhance brand perception, and contribute to a more enjoyable and memorable customer experience.

What types of diffusers are commonly used in the transportation sector?

In the transportation industry, a diverse range of diffusers is strategically employed to ensure effective fragrance distribution in various areas. Similar to hotels, different types of diffusers are chosen to suit the unique characteristics of different spaces within transportation settings. For expansive areas such as airport terminals or waiting lounges, air stream diffusers are frequently used to evenly disperse captivating scents, enhancing the overall experience for travelers. In more confined spaces like cabins or seating areas in buses and planes, compact diffusers may be employed to ensure a comfortable olfactory experience without overwhelming limited space. Premium transportation services might opt for personalized diffusers, such as reed diffusers, to add a touch of luxury and customization. Additionally, for larger, non-public areas within transportation hubs, diffusers like the Beasty can be strategically placed to enable powerful and efficient fragrance diffusion, contributing to a consistent olfactory atmosphere. This diverse selection of diffusers allows transportation services to tailor the fragrance experience to each specific area, contributing to a more enjoyable journey for passengers.

Do you offer exclusivity in the development of olfactory identity for your clients?

Yes, we provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

How long does it take to develop a custom fragrance?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

Are your fragrances natural?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

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