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A powerful tool for creating unforgettable sensory experiences for students.

The Aroma Trace is at the forefront of revolutionizing educational environments through innovative olfactory marketing. Since 2006, we've collaborated with educational institutions worldwide, transforming classrooms and learning spaces into engaging and immersive environments.

Imagine students entering a classroom not only to the familiar sight of desks and chalkboards but also being welcomed by a carefully curated scent that enhances focus, creativity, and a positive learning atmosphere. Our expertise lies in crafting olfactory identities that seamlessly align with the educational brand, creating a consistent and memorable experience across various learning environments.

We strategically implement sensory architecture in key areas such as classrooms, libraries, common areas, and auditoriums. This isn't just about infusing spaces with pleasant aromas; it's a strategic tool to influence emotions, elevate the perception of the educational brand, and enhance the overall learning experience.

Explore the potential of our olfactory marketing solutions to differentiate your educational institution, foster a positive learning environment, and create a lasting impression on students and staff alike. Build emotions in education.


1Enhanced Focus and Concentration

Scent marketing, with fragrances like peppermint or rosemary, has been shown to increase alertness and concentration. According to a study published in the "International Journal of Neuroscience," peppermint aroma was associated with improved cognitive performance, including increased alertness and sustained attention, leading to a 15% boost in overall performance.

2Improved Mood and Creativity

The use of mood-enhancing scents, such as lavender or citrus, contributes to a positive atmosphere. A study published in the "International Journal of Environmental Research and Public Health" reported that exposure to lavender aroma significantly reduced stress and anxiety levels in participants. Additionally, research from the Smell and Taste Treatment and Research Foundation found that exposure to pleasant scents increased feelings of happiness and relaxation in 84% of participants.

3Positive Learning Associations

Creating positive associations with specific scents can enhance the learning experience. According to a study conducted by the Sense of Smell Institute, people can recall smells with an accuracy of 65% after a year, while visual recall of images dropped to 50% after only three months. This suggests that olfactory associations are powerful in creating long-lasting memories, making scent a valuable tool for positive learning associations.


Olfactory marketing can help you create memorable, engaging, and unique experiences.

Our experience allows us to create custom scents that meet the needs of every business. Request a free scenting trial for qualifying clients.

CO2 Pollution

The Aroma Trace places paramount importance on reducing its carbon footprint by implementing eco-conscious practices throughout its supply chain and product lifecycle. This commitment to minimizing CO₂ emissions sets The Aroma Trace apart from other brands, aligning it with the principles of sustainability and corporate social responsibility. These are levels of CO₂ in a space scented with The Aroma Trace vs Other brands.













Scent Selection or Creation

We offer you a wide range of options to choose from or design a unique olfactory identity that transforms your spaces and emotions. Our collection of 65 aromas, created by renowned perfumers, encompasses a variety of emotions and olfactory notes. For example, in our "Self Confidence" collection, the 1.1 Luxury Drive aroma takes you to the roar of the engine, the feel of leather-wrapped steering, and the thrill of speed. Each aroma in our collection is designed to evoke unique and vivid emotions. It's the ideal choice for small to medium-sized clients seeking variety and a proven solution to enhance different environments. You can select these aromas with the assistance of our sensory architects and our App, The Aroma Trace, using an artificial intelligence test that determines which aroma best suits your personality and mood. To go a step further, we can conduct neuromarketing studies to measure the impact of scent on brain functions and emotions. For larger clients and BTL activations, we offer the creation of exclusive olfactory identities. We collaborate closely with you to understand your goals and brand, crafting personalized aromas that align with your identity and create memorable experiences for your audience.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Education

We specialize in creating personalized fragrance solutions, offering a unique olfactory experience tailored to each brand. We also offer our premium home line to bring the same sophistication and distinction into everyday living.

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What are the benefits of olfactory marketing in the education industry?

Olfactory marketing in the education industry provides several benefits that contribute to a positive and conducive learning environment. Firstly, strategically chosen scents can help create a pleasant atmosphere in classrooms, lecture halls, and common areas, fostering a positive emotional connection with the learning environment. Fragrances with calming or invigorating properties may enhance students' focus, concentration, and overall well-being. Additionally, pleasant scents can contribute to a more enjoyable and positive experience during study sessions and examinations, potentially reducing stress levels. Olfactory marketing can also be used to differentiate various areas within educational institutions, creating distinct atmospheres in libraries, laboratories, or recreational spaces. The overall impact aims to enhance the overall learning experience, positively influencing students' mood and engagement in the educational setting.

What are the most commonly used scents in education to enhance the student experience?

In the education sector, a variety of scents are commonly employed to enhance the student experience and create a positive learning environment. Fresh and clean fragrances, such as those reminiscent of citrus or greenery, are often used to promote a sense of cleanliness and freshness in classrooms and study areas. Calming scents, like lavender or chamomile, may be introduced to help reduce stress and anxiety during exams or study sessions, contributing to a more relaxed atmosphere. Additionally, invigorating scents, such as peppermint or eucalyptus, can be strategically used to boost alertness and concentration, particularly in areas dedicated to focused learning activities. The goal is to create a multi-sensory environment that supports students' well-being, positively influences their mood, and contributes to an overall enriching educational experience.

Are the scents used safe for the health of students?

Yes, the scents used in educational settings are designed with safety as a top priority. All fragrances adhere to regulations set by the International Fragrance Association (IFRA) to ensure their safety. Each scent employed in educational institutions comes with a safety data sheet that outlines its components, guaranteeing compliance with established standards of quality and safety. This meticulous approach ensures that students can experience pleasant scents without compromising their health, contributing to a safe and conducive learning environment.

In which areas is olfactory marketing commonly utilized?

Olfactory marketing is commonly utilized in various areas across campuses to enhance the overall learning environment. Commonly scented areas include libraries, where inviting fragrances can create a conducive atmosphere for focused studying and reading. Classrooms and lecture halls may also incorporate olfactory marketing to promote a positive and engaging atmosphere during lessons. Additionally, communal spaces such as student lounges, cafeterias, and recreation areas may use carefully selected scents to contribute to a welcoming and enjoyable environment. Olfactory marketing can be strategically employed in administrative offices to create a pleasant atmosphere for staff and visitors. The goal is to enhance the overall campus experience, positively impacting the mood and well-being of students, faculty, and staff.

What types of diffusers are commonly used in campuses?

In the education sector, various types of diffusers are strategically employed to enhance the learning environment and ensure effective fragrance distribution in different spaces. Distinct areas within educational institutions call for specific choices in diffusers. In larger spaces like libraries or common areas, Nebulizer Stream diffusers may be used to evenly disperse refreshing scents, creating an inviting and conducive atmosphere for students. In smaller spaces like classrooms or study rooms, trace mist diffusers may be preferred for a more localized and subtle diffusion of fragrances. Additionally, personalized and positive learning experiences can be facilitated through the use of diffusers with calming scents to enhance focus and concentration. Some educational institutions may also incorporate advanced diffusers, similar to the Beasty, which can be strategically installed to work through the ventilation system, ensuring consistent and pleasant atmospheres throughout the entire campus. The diverse selection of diffusers allows for a tailored approach to fragrance, contributing to a positive and engaging educational environment for students and staff.

Do you offer exclusivity in the development of olfactory identity for your clients?

Yes, we provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

How long does it take to develop a custom fragrance?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

Are your fragrances natural?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

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