Home Decor

Leverage our expertise in Guest Experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.

Live the experience


A powerful tool for creating unforgettable sensory experiences in guests.

The Aroma Trace is a leading brand in olfactory marketing for home decor. Since 2006, we've partnered with guest experience directors in over 40 countries enhancing the environment of home staging, mattress stores, home decor stores, and more.

We implement sensory architecture in key areas such as living rooms, bedrooms, and bathrooms. We have a range of products from the Sensory Box to the Pillow Mist to impress your customers and guests. We ensure that all our fragrances are child and pet-friendly by abiding by the highest standards of safety of the International Fragrance Association.

Each stay becomes an unforgettable memory. This approach goes beyond simply scenting spaces; it is a strategic tool to influence emotions, enhance brand perception, and increase guest satisfaction. Explore the power of our sensory architecture to evoke emotions.


1Positive Reviews and Word of Mouth

Implementing scent marketing in home staging, mattress stores, and home decor stores can contribute to positive reviews and word-of-mouth recommendations. When customers or potential buyers have a unique and pleasant olfactory experience, they are more likely to share their positive impressions with others. Positive reviews, whether online or through personal recommendations, can significantly influence the reputation of a business. Satisfied customers become brand advocates, creating a ripple effect that can attract new customers and enhance the overall image of the business.

2Extended Memory Recall

The connection between scent and memory is well-established. In the context of home staging, a carefully chosen scent can become a distinctive element that potential buyers associate with a property. This association enhances memory recall, making it more likely that individuals will remember the property even after leaving. This extended memory recall can be a powerful tool in a competitive real estate market, where properties need to stand out in the minds of potential buyers. Similarly, in mattress stores and home decor stores, specific scents can be linked to positive experiences, reinforcing brand recognition and product recall.

3Emotional Connection

Scent marketing creates an emotional connection between customers and the spaces or products they encounter. In the realm of home staging, a property with a welcoming and appealing scent can evoke positive emotions in potential buyers, making them feel more connected and comfortable in the space. In mattress stores, a comforting and relaxing scent can contribute to the overall perception of the products, enhancing the emotional experience associated with a good night's sleep. In home decor stores, aligning scents with the desired atmosphere creates an emotional resonance that complements the visual aesthetics of the products. This emotional connection fosters a positive and memorable experience, influencing customer perceptions and decisions.


Olfactory marketing can help you create memorable, engaging, and unique experiences.

Our experience allows us to create custom scents that meet the needs of every business. Request a free scenting trial for qualifying clients.

CO2 Pollution

The Aroma Trace places paramount importance on reducing its carbon footprint by implementing eco-conscious practices throughout its supply chain and product lifecycle. This commitment to minimizing CO₂ emissions sets The Aroma Trace apart from other brands, aligning it with the principles of sustainability and corporate social responsibility. These are levels of CO₂ in a space scented with The Aroma Trace vs Other brands.













Scent Selection or Creation

We offer you a wide range of options to choose from or design a unique olfactory identity that transforms your spaces and emotions. Our collection of 65 aromas, created by renowned perfumers, encompasses a variety of emotions and olfactory notes. For example, in our "Self Confidence" collection, the 1.1 Luxury Drive aroma takes you to the roar of the engine, the feel of leather-wrapped steering, and the thrill of speed. Each aroma in our collection is designed to evoke unique and vivid emotions. It's the ideal choice for small to medium-sized clients seeking variety and a proven solution to enhance different environments. You can select these aromas with the assistance of our sensory architects and our App, The Aroma Trace, using an artificial intelligence test that determines which aroma best suits your personality and mood. To go a step further, we can conduct neuromarketing studies to measure the impact of scent on brain functions and emotions. For larger clients and BTL activations, we offer the creation of exclusive olfactory identities. We collaborate closely with you to understand your goals and brand, crafting personalized aromas that align with your identity and create memorable experiences for your audience.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Home Decor

We specialize in creating personalized fragrance solutions, offering a unique olfactory experience tailored to each brand. We also have our premium home line to bring the same sophistication and distinction into everyday living.

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What are the benefits of olfactory marketing in the home decor industry?

Olfactory marketing in the home decor industry offers numerous advantages by creating a multisensory experience that enhances the overall ambiance of living spaces. Strategically chosen scents can evoke specific moods or complement the style of home decor, contributing to a more immersive and memorable environment for customers. For instance, a home decor store with a rustic theme may use scents like cedar or sandalwood to enhance the feeling of warmth and coziness, aligning with the aesthetic of wooden furnishings. In contrast, a modern or minimalist setting might benefit from clean and fresh scents, promoting a sense of simplicity and tranquility. Olfactory marketing in showrooms can influence customers' emotional connections with furniture and decor, fostering a positive perception that extends to their homes. Additionally, the use of signature scents can contribute to brand recognition and customer loyalty, as customers may associate a particular fragrance with the distinctive identity of the home decor store. Overall, olfactory marketing in the home decor industry serves as a powerful tool to create a personalized and sensory-rich shopping experience, influencing customers' emotions and choices in home styling.

What are the most commonly used scents in home decor to enhance the guest experience?

In the realm of home decor, the strategic use of scents plays a crucial role in enhancing the guest experience by creating a welcoming and immersive atmosphere. One commonly used scent is the warm and comforting fragrance of vanilla. Often associated with coziness and familiarity, vanilla scents can be incorporated in showrooms or retail spaces, making guests feel at ease and encouraging them to explore the curated home decor offerings. Another popular choice is the fresh and clean scent of lavender, known for its calming properties. This fragrance is often utilized in areas where relaxation and tranquility are desired, such as bedding or bedroom sections. For home decor stores with a rustic theme, earthy scents like cedar or sandalwood may be employed to evoke a sense of natural beauty, enhancing the connection between guests and the displayed furnishings. Additionally, citrus scents like orange or lemon can infuse a space with energy and brightness, making them suitable for lively and vibrant home decor settings. The careful selection and integration of these scents contribute to a more enjoyable and memorable guest experience, influencing perceptions and fostering positive associations with the home decor brand.

Are the scents used safe for the health of guests?

Yes, the scents used are designed with safety in mind. All aromas comply with the regulations set by the International Fragrance Association (IFRA). Additionally, each aroma employed has a safety data sheet detailing its components, ensuring that it meets the established standards of quality and safety. This approach guarantees that guests can enjoy a pleasant olfactory experience while maintaining a safe environment for their well-being.

In which areas is olfactory marketing commonly utilized?

In the realm of home decor stores, olfactory marketing is commonly employed in various areas to enhance the overall customer experience. A notable strategy involves using one consistent scent throughout the entire store. This unified approach aims to create brand recognition, establishing a signature aroma that customers associate with the home decor brand. Typically scented zones include showroom areas, where carefully chosen fragrances enhance the ambiance and complement specific decor themes, influencing visitors' emotional connections to displayed items. Entrance areas and reception spaces often feature welcoming scents to create a positive first impression and set the tone for the shopping experience. Additionally, olfactory marketing may extend to specific sections like bedding or living room displays, where scents align with the intended atmosphere. Some stores strategically incorporate fragrance in relaxation spaces, such as seating areas or reading corners, to promote a serene and enjoyable environment for customers. This intentional use of scent throughout different areas contributes to an elevated shopping experience, leaving a lasting impression and fostering a positive connection with the home decor brand.

What types of diffusers are commonly used?

In the home decor industry, various types of diffusers are strategically utilized to ensure effective fragrance distribution in different areas. Similar to hotels, different diffusers cater to specific spaces within home decor settings. For larger areas like showrooms or living spaces, Nebulizer Stream diffusers are often employed to evenly disperse captivating scents, creating a harmonious ambiance for visitors. In more confined spaces such as bedrooms, trace mist diffusers may be chosen to ensure a more localized and subtle diffusion of fragrances. Additionally, personalized and pleasant experiences are often facilitated through the use of home fragrance diffusers like reed diffusers in home decor stores, contributing to a more intimate connection between customers and the displayed items. In larger, non-public areas within home decor establishments, advanced diffusers, such as those with features similar to the Beasty may be strategically installed to work through the air conditioning system. This enables powerful and efficient fragrance diffusion, establishing consistent and inviting atmospheres throughout the entire space. The diverse selection of diffusers allows for a customized approach to fragrance, enriching the overall home decor shopping experience for customers.

Do you offer exclusivity in the development of olfactory identity for your clients?

Yes, we provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

How long does it take to develop a custom fragrance?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

Are your fragrances natural?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

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