SECTORS

Sex Shops

Leverage our expertise in customer experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.

Discover the world of Scent Marketing

FRAGRANCES TACTICS IN SEX SHOPS

Leave a memorable impression on your customers

We work in innovative locations, especially with adult retailers worldwide, transforming the atmosphere of intimate spaces into captivating and immersive environments.

Imagine entering a world of desire not only with the visual and tactile, but also being seduced by a carefully selected scent that intensifies sensuality and passion. Our expertise lies in creating olfactory identities that align perfectly with the unique atmosphere of adult boutiques, creating a consistently memorable experience.

We strategically implement sensory architecture in private shopping spaces, sensual nooks and discreet rooms. It's not just about infusing spaces with enticing aromas; it's a strategic tool to influence emotions, enhance your brand perception and elevate the overall intimate shopping experience.

Highlight your adult retail space, create a sensual shopping environment and leave an indelible impression on your clientele.

ADVANTAGES OF THE AROMA TRACE IN SEX SHOPS

1Enhanced Sexual Atmosphere

Scent marketing allows sex shops to create a heightened sensual atmosphere by incorporating arousing fragrances. Studies in olfactory science have shown that scents like musk and vanilla are associated with increased arousal, contributing to a more engaging intimate shopping experience. Crafting a unique olfactory identity that aligns with the brand and the intimate nature of the products establishes a distinctive and memorable atmosphere. Customer surveys consistently reveal that a store's scent is as crucial as its visual identity, underlining the significance of a well-defined olfactory brand.

2Mood Elevation

Certain scents have been associated with mood enhancement and relaxation. Research published in the "International Journal of Neuroscience" highlights the significant influence of aromas on mood and emotions, showcasing how applying aromatherapy principles in sex shops can create an environment where customers feel more comfortable exploring intimate products. The careful selection of scents ensures that they are subtle yet alluring, contributing to a mood conducive to pleasure and exploration. Consumer behavior studies consistently indicate that a scented environment positively influences purchasing decisions, emphasizing the impact of scent on shopping behavior.

3Customer Satisfaction

Scent marketing plays a pivotal role in creating memorable shopping experiences. Consumer perception studies consistently indicate that a pleasant scent enhances the overall shopping experience. Positive associations with a store's fragrance contribute to brand loyalty and repeat visits. A well-crafted scent profile contributes to a comfortable and inviting environment. Scientific findings emphasize that a significant percentage of emotions are triggered by smell, highlighting the role of scent in shaping perceptions and emotions.

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Scent Marketing helps to make experiences more memorable

We devise and manage unique fragrances that identify with each business, ask us for a scenting test.

Contribute to the environment

The Aroma Trace works every day to contribute to the environment. It does so by paying attention to every detail. It takes care to reduce the carbon footprint of all its products.

THE AROMA TRACE

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THE AROMA TRACE

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OTHER BRANDS

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OTHER BRANDS

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Create your olfactory identity with an Odotype


Creating an olfactory identity is necessary for all sectors. In this case, sex shops must have a special scent to make their customers feel comforted in those environments. The Aroma Trace has 65 scents to establish a brand Odotype. The important thing is to have a detailed conversation with the customer to understand the personality and that the fragrance fits their needs.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Sex Shops

We specialize in creating personalized fragrance solutions, offering a unique olfactory experience tailored to each brand. We also offer our premium home line to bring the same sophistication and distinction into everyday living.

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FAQs

What are the benefits of olfactory marketing in the sex shop industry?

Olfactory marketing in the sex shop industry offers several benefits. Firstly, carefully chosen scents can contribute to creating a comfortable and sensual ambiance, enhancing the overall shopping experience for customers. The strategic use of fragrances can evoke positive emotions and make the shopping environment more appealing, encouraging customers to explore and engage with the products on offer. Additionally, personalized and intimate experiences can be heightened through the use of specific scents, creating a memorable and positive association with the brand. Olfactory marketing in sex shops aims to provide a discreet and inviting atmosphere, fostering a positive and enjoyable experience for customers exploring adult products.

What are the most commonly used scents in sex shops to enhance the customer experience?

In sex shops, the most commonly used scents are carefully selected to create a comfortable and sensual atmosphere, enhancing the overall customer experience. These scents often include subtle and enticing notes that contribute to a positive and inviting ambiance. Popular choices may involve fragrances with hints of vanilla, musk, floral undertones, and even fruity notes like cherry. These scents aim to evoke feelings of warmth, intimacy, and sensuality, aligning with the theme of the store. The goal is to foster a discreet and pleasant environment that encourages customers to explore and engage with the products available, making the shopping experience memorable and enjoyable.

Are the scents used safe for the health of customers?

Yes, the scents used in sex shops are designed with safety in mind. All aromas comply with the regulations set by the International Fragrance Association (IFRA). Additionally, each aroma employed in the sex shop has a safety data sheet detailing its components, ensuring that it meets the established standards of quality and safety. This approach guarantees that customers can enjoy a pleasant olfactory experience while maintaining a safe environment for their well-being.

What types of diffusers are commonly used in sex shops?

In the sex shop industry, the strategic use of various diffusers enhances the overall shopping experience and ensures effective fragrance distribution in different areas. Distinct spaces within adult stores call for specific choices in diffusers. In larger, more open sections like retail areas, Nebulizer Stream diffusers may be utilized to evenly disperse subtle and enticing scents, creating a comfortable and sensual ambiance for customers. In more intimate or private spaces, such as changing rooms or consultation areas, trace mist diffusers may be preferred for a localized and discreet diffusion of fragrances. Additionally, personal and intimate experiences can be heightened through the use of diffusers with carefully selected sensual scents. Some adult stores may also employ advanced diffusers with features like the Beasty, strategically installed to create consistent and alluring atmospheres throughout the entire establishment. The diverse selection of diffusers allows for a customized approach to fragrance, contributing to a positive and inviting environment for customers exploring adult products.

Do you offer exclusivity in the development of olfactory identity for your clients?

Yes, we provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

How long does it take to develop a custom fragrance?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

Are your fragrances natural?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

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