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At The Aroma Trace, we specialize in olfactory marketing in Spain. Through experiences that awaken people's senses via smell, we reach the subconscious of buyers to forge a powerful bond that encourages purchases, loyalty, and repeat visits.
Olfatory branding in Spain, led by The Aroma Trace, uses personalized fragrances to enhance brand perception, attract customers, and increase sales. These fragrances, or "odotipos," create unique sensory experiences, generating emotional bonds and positive memories. It benefits sectors such as retail, hospitality, healthcare, education, and automotive by neutralizing unpleasant odors, increasing dwell time, and improving the perceived value of products. The Aroma Trace offers a personalized service to select and apply the right fragrances, differentiating brands in a competitive market.
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Olfactory marketing is part of sensory marketing. It involves techniques using fragrances or scents to create sensory experiences for consumers or potential clients with objectives such as:
Enhancing brand perception
Attracting attention to a particular product or brand
Creating an olfactory memory of the brand
Generating positive memories or emotions related to the brand
Triggering consumer emotions through their sense of smell
Businesses opting for olfactory marketing enjoy the following benefits:
Many businesses emit odors that are unpleasant or even repulsive to customers. For instance, the smell of medicine in a clinic or disinfectants in dental clinics immediately associates with negative experiences that make patients nervous. With a specially designed scents for businesses for these places, customers not only feel calmer but also associate them with pleasant experiences.
Correctly chosen aromas can attract and motivate customers to stay longer in commercial premises, cafes, restaurants, and other businesses. This increases interaction time with products and the brand.
Subconsciously, customers perceive scented spaces and products as higher quality. A study by Nike showed that customers are willing to pay between 10% to 15% more for sneakers found in an aromatized area compared to similar ones in fragrance-free zones.
Aromas trigger emotional connections with people, improving their brand perception, increasing their dwell time in stores, attracting more people to enter establishments. This combined effect is highly effective in boosting sales. For example, it is estimated that in coffee and food businesses, aromas like coffee, bread, and butter can increase sales by up to 55%.
Olfactory marketing can be used across various sectors including:
Clothing, shoe, and accessory stores use aromas to create a pleasant, attractive atmosphere that connects with potential customers, inviting them to enter and make purchases. Some stores use different scents, as scents for retail stores, in product sections so customers can associate them with specific values or characteristics. For example, a department store may use different aromas in the baby department than in the sports, women's clothing, or electronics sections.
In the hospitality sector, aromas are used to create ideal environments for fun, relaxation, and rest. Different fragrances, as the aroma hotel scent, are used in each space—such as the lobby, rooms, hallways, and clubs—to enhance brand perception and influence guests' emotions.
Clinics, offices, hospitals, and spas also use aromas to promote relaxation and well-being, creating calmer environments where patients feel comfortable and safe.
Educational environments such as schools, universities, libraries, and bookstores use aromas to provide the ideal setting for concentration, focus, and learning.
In public places like shopping malls or airports, aromas influence the mood and overall experience of visitors.
Professional service offices can also use the principles of scent marketing to build trust with clients and convey professionalism, elegance, and seriousness.
Car dealerships, showrooms, and even some mechanic shops use olfactory marketing to enhance the buyer's experience and create a perception of luxury and comfort necessary to encourage major purchases.
At The Aroma Trace, we assist in selecting the perfect fragrance for your brand. We understand each client is unique and provide personalized attention to choose the ideal fragrance for each project.
We conduct studies on brand identity, potential customers, products, and client establishments. With the help of our TAT App, we offer special aromas for different areas and products to be scented.
We implement scents with our sensory architecture in key areas to influence customer emotions, enhance their brand perception, and create unforgettable memories.
Discover the potential of olfactory marketing/olfactory branding for your company. Contact us today to schedule a consultation with the specialists at The Aroma Trace who are here for you.
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