Rotate your phone to view the site correctly
Olfactory marketing in Mexico is a strategy that has been winning hearts through the sense of smell for over a decade. Hundreds of companies have found that scents create closer relationships with customers by providing unique and memorable experiences.
Today at The Aroma Trace, we'll tell you what olfactory marketing is, its benefits, strategies, and successful cases of brands that have embraced aromatic experiences for their customers.
“From the sense of smell, love is born,” or something like that? Olfactory marketing is a sensory marketing strategy that uses scents to influence consumers' emotions, behavior, and purchasing decisions.
Olfactory marketing or olfactory branding is a strategy that has been used for more than 30 years in the United States and Europe, while in Mexico, it has been applied in various sectors for around two decades, with very good results.
BLOG
Smell is the most emotional sense due to the direct connection between the olfactory bulb and the limbic system, which is the part of the brain responsible for memory and emotions. The human brain can remember about ten thousand different smells and associate images, feelings, or people with aromas.
For this reason, when we perceive certain scents, intense emotional responses are triggered, which are unconsciously associated with positive or negative experiences. For example, the smell of bread might remind us of our grandmother's kitchen, which we associate with love, warmth, and home.
When all this is used within olfactory marketing, it becomes a very important tool for brands, increasing their recognition, customer engagement, sales, and customer loyalty.
Some of the benefits of olfactory branding include:
- Memorable experiences that win over customers
- Reinforcement of brand identity
- Boosting purchasing decisions
- Increase in sales
- Improved brand perception and recognition
- Enhanced customer loyalty
- Encouragement of repeat purchases and experiences
- Improved mood and performance in the workplace
- Counteracts bad odors
- Boosts other types of marketing and increases results
- Scents have an aspirational component, evoking experiences associated with happiness or success.
Olfactory Marketing
Based on the sense of smell and its relationship with the brain to create experiences, build customer loyalty, boost sales, and evoke emotions.
Used to create aromatic atmospheres in stores, scent products, create odotypes, or aromatic logos.
Scents create a deep emotional connection that influences purchasing behavior and brand differentiation.
The human brain recognizes more than 10,000 different scents and remembers them with 65% accuracy after one year.
Visual Marketing
Based on visual design: colors, typography, and images to attract attention, drive sales, and give direct instructions to consumers.
Used in packaging, lighting, stands, store design, among others.
Immediately attracts attention, clearly transmits information, impacts the brand's aesthetics and appeal.
The human brain remembers only 50% of visual stimuli after three months.
Auditory Marketing
Focuses on the use of sounds, music, and sound effects to reach consumers' memory.
Used in jingles, product sounds, music in shopping centers.
Positive impact on mood and perception of the environment. Reinforces the brand message, conveys direct messages that are repeated through melodies.
Specially designed to be memorable and long-lasting in the customer's memory.
The benefits of olfactory marketing can be utilized in different business and commercial sectors. Let's look at the most common:
- Scenting for Commerce and Retailo Clothing storeso Shopping centerso Supermarketso Department storeso Points of sale
- Professional Serviceso Dental, medical, gynecological clinics, etc.o Hotels, spas, resorts, saunas, etc.o Beauty salons
- Placeso Officeso Meeting and conference roomso Museumso Art gallerieso Gymso Yoga studioso Librarieso Bookstoreso Party halls
HYATT Mexico Hotel Group
The AMR Resorts hotel group includes hotel brands such as Hyatt Vivid, Hyatt Ziva, Hyatt Zilara, among others.
Objective: Create sensory experiences for its guests.
Benefits: Brand recall, improved experience, customer loyalty.
A line of aromatic totems was added with the hotel's fragrance so that customers could buy them and scent their homes.
Les Roches
Les Roches is the world's most recognized international hotel management school.
Objective: Provide an aromatic experience through the odotype so that students are productive, happy, and have positive memories of their school years.
Benefits: Positive recall of the school, scenting of environments.
A sensory box with the school's scent is being considered as a gift for graduating students so that they remember it positively.
In Mexico, the magic of aromas is found in the explosion of scents, a mix of ingredients used in Mexican kitchens, religious ceremonies, festivities, patron saint festivities, and in our daily lives, where smells remind us of our roots and make us feel part of a community.
Mexico has great cultural and economic diversity. The retail and tourism sectors are among the most important in the country, and consumers in both seek personalized experiences they haven't encountered before. In this context, olfactory marketing is very effective, as both Mexicans and tourists deeply value sensory experiences.
Smell is one of the most powerful senses we have. Unlike the others, it generates a bond with the limbic system, which is why scents instantly evoke memories and feelings. If the fragrances are right, people's behaviors will be positive.
There are destinations highly sought after by national and foreign tourists, such as Cancún, Los Cabos, the Riviera Maya, among others. Luxury hotels and restaurants there use scents to complement the experience of luxury and sophistication.
Fragrances are key in lobbies and rooms, creating unique environments, while in restaurants, scents are used to enhance the dining experience.
Some aromas are emblematic in Mexican restaurants, for example:
- Traditional Restaurants. In restaurants serving typical food with local ingredients, aromas of herbs, citrus, smoky, fruity, and spicy notes are used, which intensify and permeate the surroundings, making visitors feel at home and transporting their minds to Mexican markets and traditions.
- Gourmet Restaurants. Avant-garde cuisine restaurants often have exclusive scents, with essences, fine herbs, woods like oak and cedar, which enhance flavors, create a unique atmosphere, and elevate the experience to another level.
- Thematic Restaurants. These restaurants aim to provide immersive experiences with fragrances like seawater, fresh herbs, lemon, cinnamon, anise, or incense, which highlight flavors and create unique experiences.
The results of our clients are proof of the success that olfactory marketing can bring to your business:
HYATT
The objective of implementing olfactory marketing was to maximize the luxury and sophistication experience for customers. To achieve this, customized scents were implemented in different areas, from lobbies to rooms.
The results have been increased brand recall, creation of unique experiences, greater customer loyalty, and positive guest experiences.
Since HYATT started working with The Aroma Trace, customers have given positive feedback on the tranquility and freshness in the environment.
The success stories of our clients demonstrate that olfactory marketing is a powerful tool for creating memorable experiences and strengthening connections with customers. By harnessing the power of scents, our clients can differentiate themselves from the competition and build stronger, longer-lasting brands.
At The Aroma Trace, we have extensive experience in implementing olfactory marketing strategies, so we provide personalized solutions for clients in different industries and environments.
If you're looking for the best way to provide positive experiences to your customers, differentiate yourself from your competitors, and earn their preference, look no further, and implement olfactory marketing in your company or business.
At The Aroma Trace, we have the professionals your company needs, contact us today and discover all the benefits of olfactory marketing/olfatory branding for your business.
Articles
In the fiercely competitive hotel industry, delivering a unique and unforgettable experience to guests is paramount to stand out and ensure customer loyalty.
Country
At The Aroma Trace, we specialize in olfactory marketing in Spain. Through experiences that awaken people's senses via smell, we reach the subconscious of buyers to forge a powerful bond that encourages purchases, loyalty, and repeat visits.