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SECTORS

Air fresheners for companies

Leverage our expertise in Guest Experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.

Aromatic Marketing Strategy in all Sectors

OLFACTORY MARKETING IN ALL SECTORS

Build an indelible brand with business fragrances

In collaboration with guest experience managers in more than 40 countries, we created a globally consistent olfactory brand identity.

We implemented sensory architecture in lobbies, corridors, fitness centers, spas, and members' clubs. We also offer a customized in-room Scent Menu, Pillow Mist and a line of merchandising products infused with the hotels' olfactory identity to take home.

Every stay becomes an unforgettable memory. In any industry, it is important for people to rediscover memorable experiences. Discover it with sensory architecture.

Benefits with The Aroma Trace

Enrich the Customer Experience

We craft fragrances that contribute to a welcoming and pleasant atmosphere at the point of sale. This not only promotes customer retention but also encourages purchases, significantly improving their overall experience.

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Strengthen Brand Identity

We have extensive knowledge of fragrance chemistry, aroma psychology, neuromarketing, and the underlying technology in olfactory marketing. These tools allow us to create fragrances that strengthen brand identity and increase the likelihood of returning customers.

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Increase Sales

Through our skillful blending of fragrance components, we can influence consumer preferences. This can increase the probability of customers purchasing our clients' products or services by up to 20%.

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Improve Employee Morale

Our pleasant fragrances benefit not only customers but also positively impact employee moods and reduce stress. This, in turn, leads to increased productivity in the workplace, improving team morale.

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EXPLORE UNIQUE EXPERIENCES

Develops Olfactory Marketing in New Sectors

Thanks to our know-how, we have created fragrances for multiple clients, in different sectors. Try a free scenting trial with us.

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We collaborate in the protection of the environment

You can reduce your carbon footprint, as long as you take into account some practices to reduce the CO₂ of your products in scented spaces. In this way, you collaborate with the environment.

THE AROMA TRACE

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THE AROMA TRACE

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OTHER BRANDS

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OTHER BRANDS

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Company's olfactory identity

The olfactory identity of each brand must be highlighted to differentiate it from the rest. The Aroma Trace takes care of this with the creation of the Odotipo. It has 65 scents to use the necessary mix that adapts to the client's personality. For both small and medium sized companies, the Odotipo serves to provide that vivid experience of the person with each product. With The Aroma Trace App, the right scent for the customer can be deduced. This will help with the assembly of the samples and the final product.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Aromatic creations for companies

We specialize in creating customized fragrance solutions for companies, offering a unique olfactory experience tailored to each brand.

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Aromahex innovative diffuser

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Our Clients

FAQs

What are the advantages of scent marketing for companies?

Scent marketing creates an unforgettable experience by establishing a real connection with the companies' customers. In addition, scents have a positive influence on the environment, improving the image, the feeling of well-being and helping with the identity of the establishment.

What are the most used scents in companies?

The variety of fragrances for companies are designed to create a cozy atmosphere. Some of the most commonly used scents are lavender, eucalyptus and mint. In addition, vanilla, cinnamon or wood help to make environments feel more pleasant.

Is there health protection in the scents used in companies?

The scents used in companies are designed to give a sense of security to our customers. They all comply with the terms and regulations of the International Fragrance Association (IFRA). In addition, each scent has a data sheet that specifies the components, safety and quality standards.

In which areas of companies is scent marketing used?

It can be used in different sectors such as hotels, for example, to improve the guest experience. It can also be used in spas, gyms and even conference rooms.

What types of diffusers are commonly used in companies?

In companies, the use of different diffusers plays a crucial role in improving the ambience and ensures effective scent distribution. For large areas such as lobbies or common spaces, Stream Nebulizer diffusers can be used. In more intimate or private spaces, such as offices or consultation rooms, Trace Mist diffusers can be preferred for localized and subtle diffusion. In addition, customized experiences can be facilitated by using diffusers tailored to specific needs, such as promoting concentration in offices or creating a calm environment in healthcare settings. Some sectors may opt for advanced diffusers, strategically integrated into ventilation systems for consistent and pleasant atmospheres throughout the space.

Do you offer exclusivity in the development of olfactory identity for your corporate clients?

Yes, we offer a unique identity in all our products. That is why each company will have a personalized scent that differentiates itself from the others.

How long does it take to develop a custom fragrance for each company?

The fragrance for each company must be properly thought out and made. The estimated preparation time is 1 to 2 months. The scents are mixed and unique tests are looked for to show to the client. Then the one that best corresponds to the brand will be evaluated and chosen.

Are the aromas of each company natural?

Some of the companies' flavorings are completely natural. Others are mixed with synthetic ingredients to avoid allergens. Everything is designed for the benefit of the customer and the quality of the product. To guarantee safety, the fragrances have the regulatory measures of the IFRA (International Fragrance Association).

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To precisely tailor the experience to your needs, we will personalize it through a couple of questions.

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How can we assist you?

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Do you want us to call you?

To tailor our services to your needs, we will customize the experience through a couple of questions.

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