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SECTORS

Transportation

Leverage our expertise in customer experience applied to olfactory sensory architecture and let yourself be guided by experts in your sector.

Marketing of smells

OLFACTORY MARKETING IN TRANSPORTATION

An impactful resource for creating memorable experiences

We have experience collaborating with experience managers in more than 40 countries has transformed the atmosphere of airports, car dealerships, boat showrooms and more.

In these diverse environments, we strategically deploy sensory architecture, in showrooms, waiting rooms, restrooms and lounges. Our signature fragrances, incorporated into vehicles and scented products, allow customers to take a piece of the experience with them.

Each encounter is meticulously crafted to amplify the sensory journey. It's a strategic tool to make a positive impact. Immerse yourself in the realm where our sensory architecture to change the transportation environment.

ADVANTAGES OF THE AROMA TRACE IN TRANSPORTATION

1Brand Association

Scent marketing empowers transportation brands to establish a unique olfactory identity. For example, envision an airport in Barcelona infusing the air with scents of citrus groves, sea breeze, and Mediterranean florals. This specific olfactory profile becomes intricately linked to the city's essence. Whether at the airport, a car dealership, or a boat showroom, maintaining a consistent scent reinforces brand association. The carefully curated scents become an integral part of the brand's character, fostering recognition and recall across diverse touchpoints.

2Differentiation

In transportation settings filled with visual and auditory stimuli, a signature scent creates a multisensory experience that leaves a lasting impression. It becomes a distinctive element that sets a brand apart in customers' minds. In competitive markets where similar services or products are offered by various brands, scent marketing provides a unique avenue for creating a memorable impression. A distinct scent becomes a brand's secret weapon, enabling it to stand out in a crowded marketplace.

3Influence on Purchasing Decisions

Scent, being a potent trigger of emotions, allows transportation businesses to evoke specific feelings in customers. For instance, a luxury car dealership or a duty shop section might use opulent and sophisticated scents to shape perceptions and influence purchasing decisions. Research indicates that scent can subconsciously influence consumers. When customers associate a particular scent with positive emotions and experiences, it subtly guides their decision-making process, creating an influential factor that operates beneath conscious awareness.

CREATES A MEMORABLE ATMOSPHERE

Fully integrate Scent Marketing to enhance your experiences

Every transport deserves a special scent, ask for a free trial with our professionals.

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Strategies against CO2

The Aroma Trace cares for the environment, so it has strategies to reduce its carbon footprint. It does this through careful practices throughout the supply and product chain.

THE AROMA TRACE

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THE AROMA TRACE

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OTHER BRANDS

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OTHER BRANDS

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Corporate Scent


The corporate scent in transportation is important because it creates a unique olfactory identity in that sector. The Odotipo design is made with a collection of 65 scents. The goal is to create a vivid experience that relates to the brand. The Aroma Trace App helps to make a test to determine the scent that best suits and relates to the customer. In addition, neuromarketing studies are conducted to understand the impact of scent on the brain. We collaborate with people to create the fragrance they were looking for.

Process 01

We initiate the process by immersing ourselves in a virtual reality presentation where we travel to different environments through scent. Later we immerse in the essence of the client's brand. This involves a comprehensive understanding of their values, objectives, key audience, and the specific emotions they wish to highlight. We maintain a holistic approach to ensure that the olfactory identity is a genuine extension of the brand.

Process 02

We then use our Scent Briefcase with 65 fragrances to determine which fragrance integrates best with the overall brand identity. We consider elements such as the logo, slogan, architecture, space design, corporate colors, and the brand's personality. Based on this process we gift the client mouillettes with the preferred scents and we pick one from our collection or move on to scent creation if the client qualifies.

Process 03

In the case of olfactory creation, our highly skilled and expert team of perfumers meticulously creates 3 to 5 initial aroma samples designed to reflect the brand's values and attributes. Throughout this process, we ensure that each aroma complies with the highest ethical standards and the regulations set by the IFRA.

Process 04

In the case of olfactory creation, we facilitate the testing of these samples with the client using a Sensory Box format. Each sample is presented through a unique video with a QR code, allowing decision-makers to experience the olfactory sensations and participate in a survey at the end to select their favorite aroma. Optionally, we conduct neuromarketing studies to identify the emotions evoked by the aromas in the audience.

Process 05

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Process 06

Once the client selects the final aroma, we strategically implement it in their spaces. Over time, we provide ongoing monitoring and support to ensure that the olfactory identity remains effective and aligns with the brand's evolving needs.

Personalized Products

Scented Creations for Transportation

We specialize in creating personalized fragrance solutions, offering a unique olfactory experience tailored to each brand. You can also try our premium home line to bring the same sophistication and distinction into everyday living.

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FAQs

What are the benefits of olfactory marketing in the transportation industry?

Olfactory marketing in the transportation industry provides various noteworthy advantages. Firstly, it plays a pivotal role in crafting a distinctive and unforgettable experience for passengers, fostering an emotional attachment to the transportation service. By strategically implementing appealing scents, the overall perception of the journey can be positively influenced, contributing to an enhanced image of the transportation brand and cultivating a sense of well-being among passengers. Much like in hotels, the utilization of olfactory marketing in transportation can contribute to customer loyalty. Pleasant and carefully chosen aromas have the potential to leave a lasting impression, encouraging passengers to choose the same transportation service for future journeys. In essence, olfactory marketing not only adds a unique dimension to the transportation brand but also elevates passenger satisfaction, ultimately reinforcing the transportation service's distinct identity.

What are the most commonly used scents in transportation to enhance the traveler experience?

In the transportation industry, the use of carefully selected scents has become a popular strategy to enhance the traveler experience. One commonly used scent is a subtle, clean aroma, often associated with fresh linen or a light citrus fragrance. This choice imparts a sense of cleanliness and freshness to the environment, creating a positive first impression for passengers boarding a plane or entering a bus or train. Another prevalent scent is a mild and soothing lavender, known for its calming properties. This can be particularly beneficial during long journeys, helping to alleviate stress and promote a more relaxed atmosphere for passengers. Additionally, some transportation services opt for subtle hints of wood or leather, evoking a sense of luxury and sophistication. These scents are often integrated into premium cabins or upscale transportation options to enhance the overall perception of the travel experience. Overall, the strategic use of scents in transportation aims to create a pleasant and memorable journey for passengers, contributing to a positive association with the transportation brand.

Are the scents used safe for the health of travelers?

Yes, the scents used are designed with safety in mind. All aromas comply with the regulations set by the International Fragrance Association (IFRA). Additionally, each aroma employed has a safety data sheet detailing its components, ensuring that it meets the established standards of quality and safety. This approach guarantees that travelers can enjoy a pleasant olfactory experience while maintaining a safe environment for their well-being.

In which areas of transport is scent marketing commonly used?

Scent marketing is commonly applied in various areas of airports, boat showrooms and car dealerships to enhance the overall customer experience. In airports, terminals and lounges often feature strategically diffused scents associated with cleanliness or freshness, contributing to a welcoming environment for travellers. In boat showrooms, luxury yacht interiors can use scent marketing to enhance cabin and seating areas, incorporating scents that evoke the maritime environment. Car dealerships frequently employ scent marketing in showrooms and waiting areas, aiming to create a positive and lasting impression on prospective buyers with scents associated with the coveted "new car smell" or cleanliness. In addition, service centres within car dealerships can use pleasant aromas to enhance the waiting experience for customers during the servicing of their vehicles. In short, the strategic use of scent marketing in these environments seeks to influence emotions, enhance brand perception and contribute to a more pleasant and memorable overall customer experience.

What types of diffusers are commonly used in the transportation sector?

In the transportation industry, a diverse range of diffusers is strategically employed to ensure effective fragrance distribution in various areas. Similar to hotels, different types of diffusers are chosen to suit the unique characteristics of different spaces within transportation settings. For expansive areas such as airport terminals or waiting lounges, air stream diffusers are frequently used to evenly disperse captivating scents, enhancing the overall experience for travelers. In more confined spaces like cabins or seating areas in buses and planes, compact diffusers may be employed to ensure a comfortable olfactory experience without overwhelming limited space. Premium transportation services might opt for personalized diffusers, such as reed diffusers, to add a touch of luxury and customization. Additionally, for larger, non-public areas within transportation hubs, diffusers like the Beasty can be strategically placed to enable powerful and efficient fragrance diffusion, contributing to a consistent olfactory atmosphere. This diverse selection of diffusers allows transportation services to tailor the fragrance experience to each specific area, contributing to a more enjoyable journey for passengers.

Do you offer exclusivity in the development of olfactory identity for your transport customers?

Yes, we offer exclusivity for our transport-related customers. Therefore, we do not deliver the same fragrance to someone else.

How long does it take to develop a customised transport fragrance?

The process of preparing the mixtures, making the corresponding evaluations, organising the samples and showing them to the client takes about 2 to 3 months.

Are transport aromas natural?

There are a variety of fragrances in transport. Some are natural and hypoallergenic, others require synthetic ingredients. In spite of this, they are totally suitable, sustainable and have the safety guarantees of the IFRA (International Fragrance Association) certificates.

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