What is an odotype and how to use it to improve sales in your business?

Definition of an odotype and aromarketing

An odotype is the olfactory seal of a brand. It is what gives identity and enhances the image of a company or business. It conveys the values, characteristics, personality and character, making it stand out from its competitors.

The odotype has the key characteristic of producing emotions in people. This is because the sense of smell stimulates memory and memories. Therefore, consumers can remember the brand and have a positive experience when they visit these places.

When stores are properly scented, there is a greater likelihood of sales. Not only because a delicious fragrance is offered, but also because it is a memorable experience for customers.

Choosing the perfect odotype requires a comprehensive analysis of what the brand needs. Therefore, it is necessary to have expert perfumers in sensory marketing who are in charge of creating a unique scent that stands out from the rest.

It is important to follow the steps correctly so that the chosen fragrance is the right one, adapting the scent to the particular business.

On the other hand, if we talk specifically about aromarketing, we can say that it is a sensory branding technique that uses distinctive fragrances to capture attention through smell.

This corporate scent is implemented in stores, offices and company events, in order to take advantage of the strong capacity of human beings to remember aromas. By associating a specific scent with a company, customer loyalty is facilitated.

The Aroma Trace has this team of professional perfumers in aromarketing that take care of providing an olfactory brand identity, which is special for each client.

Characteristics of an odotype

An odotype must follow some key conditions to provoke a positive, loyal and lasting association with the brand:

The scent must be unique so that it is differentiated from others: This ensures that the scent is uniquely associated with the brand, thus facilitating its recognition among consumers.

It has to contribute to brand association and consumer loyalty: This link improves brand perception and strengthens customer loyalty, making them return on an ongoing basis.

It has to provoke emotions to establish a bond with customers: A well-chosen scent can positively influence mood, creating a pleasant sensory experience that reinforces the emotional connection.

It has to demonstrate the brand's personality and characteristics: It must faithfully reflect the company's values, mission and identity.

It has to incentivize sales: The positive association of scent can increase the perception of value of the products or services offered, thus encouraging transactions.

How are odotypes made?

To make an odotype requires a special process that is done with our group of expert perfumers. We will take into account the client's goals and what they want to transmit. These are the steps to be taken into account:We will establish the brand perception to be projected, understanding the client's goals.

We start the creation of the odotype with several suggestions.

We use our Fragrance Briefcase with 70 options to start choosing.

We create 3 to 5 scent initials.

Samples are made through a Sensory Box, presented in a video with QR code.

We make the necessary adjustments and refine the scents for final delivery.

Application of the odotype in aromarketing

After creating a unique olfactory signature for the client, defining the values and essence of your brand, it is time to apply it strategically in the right space.

The odotype can be applied in various places such as stores, offices, hotels, gyms, nursing homes, among many others.

For example, when it comes to sales, you can create a pleasant atmosphere, achieving the longest dwell time and increasing sales. On the other hand, in hotels, environments are created that invite improvement in the perception of each person in that place, making their stay memorable. In stores or offices, the well-being of employees and customers can be improved.

That is why the odotype is a very powerful tool in aromarketing to connect with consumers and differentiate from the competitive market.

Why is it important to choose the best scent to influence consumer behavior?

Choosing the best scent is very important for consumers to have a meaningful experience wherever they are. If there is a balance between fragrance and brand identity, it can be said that the sensory experience will be positive. The person will go through different emotions such as happiness, excitement, nostalgia, at the moment of feeling those scents.

Customers will remember the fragrances every time they smell it in other contexts, this will achieve loyalty to the company and they will always remember that it is a place they want to come back to.

How to choose a good odotype to improve sales in a business?

To choose the right odotype you want a clear understanding of what the customer wants. Understand their needs and objectives.

You must understand what their complete identity is and what they want to communicate with the scent. Also, evaluate the location where the scent will be distributed. The size of the establishments and the types of fragrances will greatly influence the choice.

The place where the equipment will be placed should be tested. Customer reactions will be observed and their comments will be collected to obtain all the valuable information for improvement.

You can integrate the odotype with other elements that will help create a unique ambiance such as relaxing music, interior decorations and anything else that will enhance your visit.

The Aroma Trace specializes in scent marketing and provides scent diffusers for businesses. As one of the leading scent branding companies, we collaborate with award-winning perfumers to create exclusive office scents that linger in memory. Each of our fragrances leaves a lasting impression in customers' minds, drawing them back to those places.

With a customized selection of scents, a positive association will be generated, making consumers stay on the premises and want to return. Contact us now to have a consultation with our sensory architects, experts in aromarketing.