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We've been leading the way in the captivating world of scent marketing since 2006. With a strong global presence in over 40 countries, we've become a trusted name in the industry, transforming spaces and creating memorable experiences through the power of fragrance.
We took our first steps as "Aromarketing" in Costa del Sol by offering air fresheners for areas beyond restrooms, pioneering olfactory marketing.
Our client portfolio grew significantly, and to meet the increasing demand, we expanded and refined our range of aromas. This led us to gain notoriety, which, in turn, attracted the emergence of competing companies.
We began our international expansion with the expectation of serving large hotels in the Caribbean. As we progressed, we discovered various market needs and introduced a new way of creating brand identity.
Opening of an office in Guatemala.
Opening of an office in Costa Rica.
We successfully launched the first patented nebulizer that triggered our exponential international growth. Aroma nebulization technology converts a liquid fragrance into a fine mist that disperses evenly and effectively in a space.
Opening of an office in the Dominican Republic.
We incorporated our R&D department with the aim of leading in technology, fragrances, and services. However, we had focused so much on what we did and how we did it that we had forgotten why we did it.
Opening of an office in Panama.
We launched the new international brand image. Since then, we've all become sensory architects capable of evoking the deepest emotions from our olfactory memory. The brand, The Aroma Trace, was born.
Opening of an office in Jamaica.
Opening of an office in Colombia.
Opening of an office in India.
Opening of an office in Indonesia.
Our team is composed of experts in marketing, fine perfumery, neuroscience, the psychology of scent, and communication. Many have received awards and recognition from European institutions.
Maxi Iannini
Founder
Gabriela Lopez
Business development manager
María Perez
CEO Spain
Stefano Iannini
CEO USA
Antonio Pensabene
CEO Guatemala
Federico Soto
CEO Jamaica & English Caribbean
Susana Sutten
CEO Dominican Republic
Leonardo Bedoya
CEO Costa Rica
Dov Mareyna
CEO Mexico
Tatiana Rairan
CEO Colombia
Marc Alonso Pinos
CEO Indonesia
The Aroma Trace places paramount importance on reducing its carbon footprint by implementing eco-conscious practices throughout its supply chain and product lifecycle. This commitment to minimizing CO2 emissions sets The Aroma Trace apart from other brands, aligning it with the principles of sustainability and corporate social responsibility.
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At The Aroma Trace, we prioritize both our customers and the environment. Our commitment to eco-conscious practices is evident in every aspect of our business. All our fragrances are biodegradable, cruelty-free, and free from harmful components like augeo, parabens, phthalates, carcinogens, mutagens, and reproductive disruptors. We list all our ingredients in the Toxic Substances Control Act (TSCA), ensuring transparency. Moreover, our personalized air fresheners meet 100% compliance with IFRA standards and include European toxicology documentation.
How long has your company been in business?
The Aroma Trace, initially established in 2006 in Spain under the brand "Aromarketing," marked the inception of our journey into olfactory marketing. Our business entity, Marketing Olfativo SL, has been the foundation of our operations since then. Pioneering the concept of air fresheners for areas beyond restrooms, we quickly became synonymous with scent marketing to the extent that our company name became a generic term in the industry.
Over the years, our dedication to innovation and meeting market demands has significantly shaped our trajectory. As pioneers in scent marketing, we witnessed substantial growth in our client portfolio, prompting us to expand and enhance our range of aromas. This evolution not only garnered us recognition but also attracted competitors to the field.
Our international expansion began with a focus on serving large hotels in the Caribbean, leading us to identify diverse market needs and revolutionize the creation of brand identity. The establishment of offices in Guatemala and Costa Rica was a pivotal step in solidifying our global presence.
A significant milestone in our journey was the successful launch of the first patented nebulizer, leveraging aroma nebulization technology. This groundbreaking device transforms liquid fragrances into a fine mist, ensuring even and effective dispersion in a given space. The introduction of this technology marked a turning point, fueling our exponential international growth.
In summary, with roots dating back to 2006, The Aroma Trace has evolved from a pioneering force in scent marketing to a globally recognized entity, continuously innovating to provide cutting-edge solutions in olfactory experiences.
Can you provide information about your company's mission and values?
The Aroma Trace is a scent marketing business with the goal of building emotions between a brand and its users through the power of aromas. Our mission is rooted in creating emotional connections, and our core values emphasize innovation, customer satisfaction, and the belief that well-crafted scents can enhance the overall brand experience. Our sensory architects are dedicated to providing cutting-edge scent solutions that not only meet but exceed the expectations of our clients, fostering lasting connections and memorable experiences. At the heart of our mission is the commitment to transforming spaces and creating unique, immersive environments through the art of scent marketing.
What sets your company apart from others in the industry?
What sets our company apart in the industry is a combination of innovative practices, unwavering commitment to customer satisfaction, and a unique approach to scent marketing. We pride ourselves on staying at the forefront of scent marketing technology, introducing cutting-edge solutions that elevate the overall customer experience. Our customer-centric approach involves understanding the unique needs of each client and tailoring scent marketing strategies to not just meet but exceed their expectations. Meticulous scent crafting is a hallmark of our brand, with fragrances designed to evoke specific emotions and create memorable brand experiences. With a proven track record of successful campaigns and installations, our years of experience speak to the effectiveness of our solutions. Additionally, our global perspective, international presence, and comprehensive services, spanning scent creation to ongoing maintenance, contribute to our distinctiveness in the industry. We embrace a culture of continuous improvement, ensuring that we stay ahead of industry trends and consistently deliver exceptional results.
What is your company's approach to sustainability?
Our company is deeply committed to sustainability, and our comprehensive approach encompasses various key initiatives. We prioritize environmentally friendly practices throughout our operations, from sourcing raw materials to the production and distribution of our products. Our bottles, made of PET and PP plastics, are fully recyclable, underlining our commitment to reducing environmental impact.
We strive to minimize our ecological footprint by implementing energy-efficient technologies and reducing waste in our manufacturing processes. Additionally, our fragrances are formulated to be fully biodegradable, ensuring that they have minimal impact on the environment. This eco-conscious design aligns with our commitment to responsible production practices.
Moreover, our dedication to sustainability extends to the longevity of our products. Many of our devices have been in operation for over 10 years, showcasing their durability and reliability. We believe in creating solutions that stand the test of time, contributing to a reduction in electronic waste.
Furthermore, we place a strong emphasis on product longevity and durability, encouraging customers to make sustainable choices by investing in long-lasting solutions. Our packaging is thoughtfully designed with sustainability in mind, utilizing recyclable materials and minimizing excess packaging whenever possible.
Sustainability is not just a goal for us; it's an integral part of our business ethos, guiding our decisions and actions at every level.
Do you have any certifications or industry recognitions?
Our company takes great pride in achieving certifications and industry recognitions that underscore our commitment to quality, safety, and environmental responsibility. Our devices boast CE, ROHS, and UL certifications, affirming that they meet essential health and safety requirements, environmental standards, and product performance criteria.
In the realm of fragrances, we hold IFRA certifications, a testament to our adherence to the rigorous standards set by the International Fragrance Association. Additionally, our fragrances comply with regulations such as TSCA (Toxic Substances Control Act), Proposition 65 of California, and CARB (California Air Resources Board). Importantly, our fragrances also fully comply with VOC (Volatile Organic Compound) regulations, showcasing our commitment to environmental responsibility.
These certifications and compliances reflect our dedication to producing not only exceptional olfactory experiences but also ensuring the safety, quality, and environmental sustainability of our products. Customers can trust that our fragrances and devices meet or exceed industry standards, providing them with confidence in the integrity and excellence of our offerings.
What role does research and development (R&D) play in your company's strategy?
Research and Development (R&D) holds a central role in shaping our company's strategy, driving innovation across various facets of our operations. Our commitment to advancing scent marketing technology is underpinned by a robust R&D framework, where continual improvement is not just a goal but a guiding principle.
Our R&D team is instrumental in enhancing the efficiency of our devices. We focus on making them more energy-efficient, ensuring they align with sustainable practices. Additionally, noise reduction is a priority, and our R&D efforts are dedicated to creating devices that provide a seamless and quiet user experience.
User-friendliness is a key aspect of our R&D initiatives. We invest in developing intuitive interfaces and streamlined functionalities to ensure that our devices are not only cutting-edge but also easy for users to operate. This approach reflects our commitment to providing a positive and accessible user experience.
Beyond these aspects, our R&D endeavors extend to exploring new technologies, materials, and methodologies that can further elevate our products. We actively seek collaborations and partnerships to leverage collective knowledge, ensuring that our R&D projects are comprehensive and aligned with the evolving landscape of scent marketing.
In essence, our R&D efforts go beyond innovation; they are a driving force in creating devices that are not only technologically advanced but also environmentally friendly, quiet, user-friendly, and in line with the evolving needs of our clients and the industry.
Do you offer any educational resources or materials about your industry?
You can find blogs, news, articles, and resources here!
How can I become a partner or distributor for your products/services?
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We also recommend visiting the distributor and franchise tabs located at the footer of our webpage for additional information and resources.