The Aroma Trace
From intuition to
global experience.
What began as an idea has grown into a project present in more than 40 countries.
Today, over 10,000 clients breathe our creations every day, with more than 25,000 active systems and a catalogue of over 2,000 fragrances designed to stay in memory.
SPAIN
We take our first steps as a "Aromarketing" in the Costa del Sol, offering air fresheners for different areas to the bathrooms, being pioneers in the marketing olfactory.
SPAIN
Our portfolio of customers grew substantially, and to meet the growing demand, we extend and sofisticamos our repertoire of scents. This led us to gain notoriety, which in turn attracted by the appearance of emerging competitors.
MEXICO
We began our international expansion with the expectation to cater to the large hotels in the Caribbean. As we proceeded, we found various needs of market, and we present a new way of creating brand identity.
GUATEMALA
Opening of an office in Guatemala.
COSTA RICA
Opening of an office in Costa Rica.
SPAIN
We launch to the market the first nebulizer patented detonated our international growth exponential. The technology of nebulization of aroma becomes a fragrance liquid in a fine mist that is dispersed uniformly and effectively in a space.
DOMINICAN REPUBLIC
Opening of an office in the Dominican Republic.
SPAIN
We incorporated our R&D department with the goal of staying at the forefront of technology, fragrances and services. However, we had focused so much on what we did and how we did it that we had forgotten why we did it.
PANAMA
Opening of an office in Panama.
SPAIN
We launched our new international brand identity. Since then, we have all become sensory architects capable of evoking the deepest emotions stored in our olfactory memory. The brand The Aroma Trace was born.
JAMAICA
Opening of an office in Jamaica.
COLOMBIA
Opening of an office in Colombia.
INDIA
Opening of an office in India.
INDONESIA
Opening of an office in Indonesia.
A story that
breathes innovation.
From our first offices in Spain to our headquarters in America, we have consolidated a model that combines European creativity, international research and cutting-edge technology.
A living legacy that evolves to the rhythm of emotions.
Where science and emotion meet.
Methodology.
We analyze the identity of each brand, its public and the environment to transform intangible sensations into real atmospheres.
The sense of smell, precisely measured.
Our perfumers and consultants work alongside marketing teams to analyze and optimize how each scent impacts the customer experience.
Through this methodology, air becomes a strategic tool capable of generating connection, loyalty and value for the brand.
Technology that breathes emotions.
Our diffusers - from the AromaColumn to the AromaHex - combine precision, connectivity and design.
With The Aroma Trace App, we control and monitor the intensity, frequency and sustainability of each olfactory project in real time.
Science becomes the basis of emotion
Endless Method
Holidays. Emotions
year-round.
Developed by experts in neuromarketing, perfumery and the psychology of scent, the Endless Holidays™ Method keeps positive emotions active throughout the 365 days of the year. Through aromas scientifically designed to stimulate emotional memory, this method creates a continuous sense of wellbeing, energy, joy, warmth and nostalgia… like the feeling we experience during perfect holidays, but without them ever coming to an end.
The Four Pillars
of the Endless
Holidays Method:
1. Smell: Direct access to emotion
We breathe more than 20,000 times a day.
Each inhalation is an opportunity to influence how we feel. Scent is the fastest and most direct pathway to our emotions.
2. Memory: The limbic system as the gateway
Olfactory memory resides in the limbic system, the emotional centre of the brain.
That’s why aromas are not just perceived… they are remembered.
3. Emotion: Recreating sensations with the same intensity
When we reproduce a scent associated with a happy moment, the brain relives that emotion.
The method uses this connection to activate positive emotional states instantly.
4. Evocation: Connecting memories with present experiences
Awakening memories means igniting emotions.
Those emotions create deep and lasting connections between people and spaces.
Principles
that define us.
Conscious beauty.
That’s why every scent is formulated using biodegradable raw materials and complies with IFRA safety standards.
Commitment you can feel.
Our ethical commitment extends to every stage of the process, from research to the final experience.
Sustainability as an essence.
We select traceable ingredients, recyclable materials and low-consumption systems.
Sustainability is not an add-on to our design; it is part of its very essence.
Our team.
Behind every fragrance are people who bring together artistic sensitivity and scientific rigour.
Professionals from fine perfumery, marketing, scent psychology and communication work side by side to transform air into emotion.
Maxi Iannini
Founder
Gabriela Lopez
CEO Spain
Mary Perez
Headquarters
Stefano Iannini
CEO USA & CANADA
Antonio Pensabene
CEO Guatemala
Federico Soto
CEO Jamaica & Caribbean English
Susana Sutten
CEO Dominican Republic
Leonardo Bedoya
CEO Costa Rica
Dov Mareyna
CEO Mexico
Marc Alonso Pinos
CEO Indonesia
Manuel Menéndez
CEO Vietnam
Jose Almansa
CEO China
Tatiana Rairan
CEO Colombia
Eduardo Lopez
CEO Thailand
Iñaki Soto
CEO India
A global community.
Sharing a single mission: creating experiences
that go beyond scent.
Our Clients.
Every project is a dialogue between identity and emotion.
We work alongside brands and businesses that understand how scent can strengthen personality, build loyalty, and transform the experiences they offer.
We design experiences that last.
Our atmospheres are born from collaboration: we listen, analyze, and create sensory solutions that reflect the true essence of each brand.
The result is more human spaces, memorable experiences, and deeper connections with the people who inhabit them.
Our vision.
We want the world to breathe authentic emotions.
For every space, every brand, and every person to discover the invisible power of air.
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