Marketing Olfactory Retail

The saturation of visual elements used in Retail stores causes them to be ineffective and very expensive; However, studies affirm that we remember 35% of what we smell against 5% of what we see, thus opening a world of opportunities in Sensory Marketing strategies, being curiously of greater impact and of low cost.


Some benefits are:

Greater brand recall, Greater permanence of the user in the store, Increase in the desire to buy, Improve the shopping experience, High customer loyalty, Increased employee productivity.