1. Purpose

This document establishes our policy to respond to data deletion requests under the data protection law. This document explains the rights of the interested party in relation to the deletion of data and the responsibilities of The Aroma Trace to respond to that request. 


  1. Rights

A person has the right to erase, also known as “the right to be forgotten.” The principle that underpins this right is to allow a person to request the deletion or deletion of personal data when there is no compelling reason for its continuous processing.


  1. When does the deletion right apply?

As stipulated in the data protection law, individuals have the right to have their personal data deleted and to avoid processing in specific circumstances: 

  • when the personal data is no longer necessary in relation to the purpose for which they were originally collected / processed; 
  • When the individual withdraws his consent; 
  • When the individual opposes the processing and there is no other legal basis for the relevant processing activity; 
  • When the personal data were processed illegally; 
  • Where personal data must be deleted to comply with a legal obligation. 
  1. What information does The Aroma Trace retain?

The Aroma Trace stores data about people in order to create an account for our client on our App. We store the first name, last name (if provided), email address, pone number, language (if provided), country (if provided), time zone (if provided) and entity (if provided), which is stored on our secure servers in the E.U. This data is stored and used in accordance with our Privacy Policy, which can be found at 

If consent is given, personal data may be stored in our CRM system in order to contact you regarding The Aroma Trace news, products and promotions. 


  1. How can the data be deleted?

We will delete the on-demand user account (by email to, when closing your account or after three years.  

An subscriber at The Aroma Trace, acting on behalf of his organization, can delete data from his account whenever he wishes. Data that has been deleted or otherwise destroyed cannot be recovered at any time.  

The data may still remain in the system backup files, which will be deleted periodically. 

The information can be deleted from our CRM if requested from We promise to perform the deletion within one month (30 calendar days) and we will send you a confirmation once the information has been deleted. Whenever possible, we will try to complete the application before the deadline.